MailerLite vs TargetBay Comparison
Compare MailerLite vs TargetBay features, pricing, and more.
Last updated: November 2026
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
TargetBay
6.3/10
TargetBay is an ecommerce marketing suite for online stores, with product reviews (BayReviews), email and SMS marketing (BayEngage), and loyalty programs (BayRewards).
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.3/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 9/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Security | 6/10 | 5/10 |
| Support | 5/10 | 8/10 |
| Cost | 8/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12/mo Comfort | $49/mo BayReviews Starter |
| Estimated cost for 10 users | $25/mo Power | Free BayEngage Free |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
MailerLite vs TargetBay cost by team size
MailerLite and TargetBay cost the same at 1 user; TargetBay costs less from 5 users.
| Team size | MailerLite | TargetBay |
|---|---|---|
| 1 user | FreeFree | FreeBayEngage Free |
| 5 users | $25/moPower | FreeBayEngage Free |
| 10 users | $25/moPower | FreeBayEngage Free |
| 25 users | $25/moPower | FreeBayEngage Free |
| 50 users | $25/moPower | FreeBayEngage Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerLite
- Higher Ease of Use score (9/10 vs 7/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for startups (8/10 vs 5/10)
Why choose TargetBay
- Lower estimated cost for 10 users: Free vs $25/mo
- Higher Support score (8/10 vs 5/10)
- Better fit for mid-market (7/10 vs 5/10)
- Better fit for e-commerce (9/10 vs 7/10)
Pros & Cons
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
TargetBay
Pros
- Paid BayEngage plans charge by send volume rather than contact count, which helps stores with large but inactive lists.
- Reviews on Shopify and Software Finder often praise named account managers for responsive, proactive help.
- Reviews, email, SMS, and loyalty come from one vendor, and review data feeds into Google Shopping, Walmart, and TikTok Shop.
- A free email plan and a 14-day trial let stores test the product before paying.
Cons
- Some merchants say the email builder and segmentation are less robust than Klaviyo's.
- Reviewers report a learning curve for advanced features and integration setup.
- One Shopify merchant described a migration that failed after weeks of trying.
- BayEngage paid prices and the per-credit SMS rate are shown only through an interactive calculator, not as fixed list prices.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for TargetBay. The largest gap is in Support: 5/10 for MailerLite and 8/10 for TargetBay.
TargetBay costs less for 10 users: free on its BayEngage Free plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both MailerLite and TargetBay have a free plan.
MailerLite is the better fit for startups: we rate it 8/10 for them, against 5/10 for TargetBay.
