HubSpot vs Wix: Complete Comparison (2026)
An in-depth comparison of HubSpot and Wix to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Wix
6.2/10
Wix is a website builder with built-in email marketing, automations, CRM contacts and ecommerce, aimed at small businesses and solo professionals building their online presence.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Cost | 5/10 | 6/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 7/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | Contact for pricing |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Contact for pricing |
| Features | ||
| A/B Testing | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Wix cost by team size
| Team size | HubSpot | Wix |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $100/moSales Hub Starter | Contact for pricing |
| 10 users | $200/moSales Hub Starter | Contact for pricing |
| 25 users | $500/moSales Hub Starter | Contact for pricing |
| 50 users | $1,000/moSales Hub Starter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for mid-market (8/10 vs 3/10)
- Better fit for marketing teams (8/10 vs 4/10)
Why choose Wix
- Higher Ease of Use score (9/10 vs 8/10)
- Higher Cost score (6/10 vs 5/10)
- Better fit for freelancers (8/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Wix
Pros
- One dashboard covers the website, store, contacts and email campaigns, so small businesses need no separate tools.
- A free email plan allows 200 emails a month, enough for very small lists.
- Reviewers found the drag-and-drop email editor easy to use without onboarding, and it includes an AI assistant.
- Visual automation builder with pre-built templates for selling, retention and payments.
- Segments can be built from contact attributes and from opens and clicks.
Cons
- No native A/B testing for subject lines, content or send times.
- Reporting is basic, and stats can take up to 24 hours to update.
- No time zone or per-subscriber send-time scheduling.
- Email marketing plans are billed separately from website plans, which raises the total cost.
- Reviewers call the email design tools limited for promoting ecommerce products.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for Wix. The largest gap is in Analytics: 7/10 for HubSpot and 4/10 for Wix.
Yes, both HubSpot and Wix have a free plan.
HubSpot is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Wix.
