HubSpot vs Trustpilot: Complete Comparison (2026)

Why choose HubSpot

• Higher Integration score (9/10 vs 7/10)
• Higher Cost score (5/10 vs 3/10)
• Better fit for startups (8/10 vs 3/10)
• Better fit for small business (9/10 vs 4/10)

Why choose Trustpilot

Our data shows no clear advantage over HubSpot.

HubSpot

Pros

• The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
• The HubSpot Marketplace lists over 2,000 integrations.
• Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
• G2 reviewers often praise the sales automation and how easy everyday use is.

Cons

• The free tier is now limited to two users and 1,000 contacts.
• Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
• Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
• Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.

Trustpilot

Pros

• Its TrustScore and star widgets come from a review site consumers already recognise, which makes them useful as social proof.
• The free plan lets a business reply to reviews and collect up to 50 invited reviews a month.
• Ready-made integrations with Shopify, WooCommerce, Klaviyo, Salesforce, and HubSpot can send review invitations automatically.
• The Invitation Optimizer can A/B test subject lines, email copy, and send delays.

Cons

• Paid plans are expensive, starting at about 3,800 dollars a year for each domain.
• Contracts last 12 months, renew automatically, and do not allow downgrades mid-term.
• Independent sources report renewal price increases of 32 to 78 percent.
• Some reviewers complain that moderation is inconsistent and that fake reviews get through.
• The listed prices are annual only. The pricing page shows no monthly price.