HubSpot vs Sage CRM: Complete Comparison (2026)
An in-depth comparison of HubSpot and Sage CRM to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Sage CRM
5.6/10
Sage CRM is a modular sales, marketing and customer service CRM for small and midsize businesses, designed to integrate closely with Sage accounting and ERP products.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.6/10 |
| Integration | 9/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 5/10 | 5/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $45/user/mo Sage CRM (cloud, as reported by third parties) |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $450/mo Sage CRM (cloud, as reported by third parties) |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Lead Management | Not listed | |
HubSpot vs Sage CRM cost by team size
HubSpot costs less at every team size we checked.
| Team size | HubSpot | Sage CRM |
|---|---|---|
| 1 user | FreeFree | $45/moSage CRM (cloud, as reported by third parties) |
| 5 users | $100/moSales Hub Starter | $225/moSage CRM (cloud, as reported by third parties) |
| 10 users | $200/moSales Hub Starter | $450/moSage CRM (cloud, as reported by third parties) |
| 25 users | $500/moSales Hub Starter | $1,125/moSage CRM (cloud, as reported by third parties) |
| 50 users | $1,000/moSales Hub Starter | $2,250/moSage CRM (cloud, as reported by third parties) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Sage CRM does not)
- Lower estimated cost for 10 users: $200/mo vs $450/mo
- Higher Integration score (9/10 vs 6/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for startups (8/10 vs 3/10)
Why choose Sage CRM
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Sage CRM
Pros
- Integrates tightly with Sage accounting and ERP products (Sage 50 to X3 and Intacct), which reviewers value for shared customer and financial data.
- Its modular licensing lets buyers pay only for the sales, marketing or service module they need.
- The service module is fairly complete, with SLAs, a knowledge base and a self-service portal.
- Recent releases added Microsoft Graph Exchange Online sync, OAuth 2.0 and outbound webhooks.
Cons
- Sage publishes no pricing, so buyers have to go through sales or partners to get a quote.
- Third-party sources put the starting price (about 39 to 45 USD per user per month) above many modern cloud CRMs.
- Development is slow: SSO and MFA had only been under exploration since 2024, and classic dashboards are deprecated.
- Some reviewers find tasks such as loading client accounts complicated.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 5.6/10 for Sage CRM. The largest gap is in Ease of Use: 8/10 for HubSpot and 5/10 for Sage CRM.
HubSpot costs less for 10 users: about $200/mo on its Sales Hub Starter plan, against about $450/mo on its Sage CRM (cloud, as reported by third parties) plan for Sage CRM, billed monthly.
HubSpot has a free plan; Sage CRM does not list one.
HubSpot is the better fit for startups: we rate it 8/10 for them, against 3/10 for Sage CRM.
