HubSpot vs OroCRM: Complete Comparison (2026)
An in-depth comparison of HubSpot and OroCRM to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
OroCRM
6/10
Open source CRM built on OroPlatform and Symfony. It manages leads, opportunities, accounts, cases and campaigns for mid-size and large businesses that need deep customization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6/10 |
| Integration | 9/10 | 6/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 5/10 | 5/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 4/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $116/user/mo Enterprise Edition |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Free Community Edition |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Marketing Automation | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs OroCRM cost by team size
HubSpot and OroCRM cost the same at 1 user; OroCRM costs less from 5 users.
| Team size | HubSpot | OroCRM |
|---|---|---|
| 1 user | FreeFree | FreeCommunity Edition |
| 5 users | $100/moSales Hub Starter | FreeCommunity Edition |
| 10 users | $200/moSales Hub Starter | FreeCommunity Edition |
| 25 users | $500/moSales Hub Starter | FreeCommunity Edition |
| 50 users | $1,000/moSales Hub Starter | FreeCommunity Edition |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Integration score (9/10 vs 6/10)
- Better fit for small business (9/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 4/10)
Why choose OroCRM
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Customization score (9/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
OroCRM
Pros
- The Community Edition is open source under OSL-3.0, so you can self-host it with no licence fees.
- The Symfony-based OroPlatform lets developers deeply customize entities, workflows and the user interface.
- A built-in workflow engine covers leads, opportunities and tasks, and teams can add custom workflows.
- Opportunities support multiple currencies, and Enterprise supports multiple organizations, which suits companies operating in several regions.
- Mailchimp, Dotdigital and Zendesk integrations are documented.
Cons
- Email campaigns depend on Mailchimp or Dotdigital, with no native email marketing engine.
- Self-hosting and customization need PHP and Symfony developers.
- Oro does not publish Enterprise pricing on its own site.
- There are very few independent user reviews, which makes it hard to judge vendor support.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6/10 for OroCRM. The largest gap is in Ease of Use: 8/10 for HubSpot and 4/10 for OroCRM.
OroCRM costs less for 10 users: free on its Community Edition plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both HubSpot and OroCRM have a free plan.
HubSpot is the better fit for small business: we rate it 9/10 for them, against 4/10 for OroCRM.
