HubSpot vs Mautic: Complete Comparison (2026)

Why choose HubSpot

• Higher Ease of Use score (8/10 vs 4/10)
• Higher Support score (6/10 vs 3/10)
• Better fit for small business (9/10 vs 5/10)
• Better fit for sales teams (8/10 vs 5/10)

Why choose Mautic

• Lower estimated cost for 10 users: Free vs $200/mo
• Higher Cost score (10/10 vs 5/10)
• Higher Customization score (9/10 vs 6/10)

HubSpot

Pros

• The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
• The HubSpot Marketplace lists over 2,000 integrations.
• Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
• G2 reviewers often praise the sales automation and how easy everyday use is.

Cons

• The free tier is now limited to two users and 1,000 contacts.
• Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
• Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
• Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.

Mautic

Pros

• There are no licence or per-contact fees, so costs stay flat as your contact list grows.
• Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
• The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
• The open source code, REST API and plugin system allow deep customisation.

Cons

• Reviewers describe a steep learning curve and a difficult installation for non-technical users.
• Support comes from the community unless you pay a partner, and there is no vendor ticketing.
• Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
• Email A/B testing works only with segment emails.