HubSpot vs MailerLite Comparison
Compare HubSpot vs MailerLite features, pricing, and more.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.1/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Cost | 5/10 | 8/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $12/mo Comfort |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $25/mo Power |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs MailerLite cost by team size
HubSpot and MailerLite cost the same at 1 user; MailerLite costs less from 5 users.
| Team size | HubSpot | MailerLite |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $100/moSales Hub Starter | $25/moPower |
| 10 users | $200/moSales Hub Starter | $25/moPower |
| 25 users | $500/moSales Hub Starter | $25/moPower |
| 50 users | $1,000/moSales Hub Starter | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Integration score (9/10 vs 7/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for mid-market (8/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 6/10)
Why choose MailerLite
- Lower estimated cost for 10 users: $25/mo vs $200/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for freelancers (8/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.9/10 for HubSpot. The largest gap is in Cost: 5/10 for HubSpot and 8/10 for MailerLite.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both HubSpot and MailerLite have a free plan.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 5/10 for HubSpot.
