HubSpot vs Loops: Complete Comparison (2026)
An in-depth comparison of HubSpot and Loops to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Loops
6.8/10
Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.8/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Cost | 5/10 | 7/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $49/mo Growth |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Free Free |
| Features | ||
| A/B Testing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Loops cost by team size
HubSpot and Loops cost the same at 1 user; Loops costs less from 5 users.
| Team size | HubSpot | Loops |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $100/moSales Hub Starter | FreeFree |
| 10 users | $200/moSales Hub Starter | FreeFree |
| 25 users | $500/moSales Hub Starter | FreeFree |
| 50 users | $1,000/moSales Hub Starter | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Integration score (9/10 vs 7/10)
- Higher Security score (7/10 vs 6/10)
- Better fit for agencies (7/10 vs 3/10)
- Better fit for mid-market (8/10 vs 5/10)
Why choose Loops
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (7/10 vs 5/10)
- Better fit for saas companies (10/10 vs 7/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Loops
Pros
- Marketing, lifecycle and transactional email share one contact record, so there is no data syncing between tools.
- Paid plans include unlimited sends and no seat fees, and unsubscribed contacts do not count toward the bill.
- Every feature, including split testing, is available on every plan, including the free one.
- The Goals feature measures conversions such as upgrades, not only opens and clicks.
- The REST API, SDKs and native Stripe, Clerk and Supabase integrations make event-triggered emails straightforward for developers.
Cons
- Reviewers say it fits ecommerce, agencies and newsletter-first businesses poorly.
- Automation and behavioural segmentation are shallower than Customer.io's.
- It sends email only, with no SMS or push channels.
- Costs rise steadily as the contact list grows.
- Free-plan emails carry Loops branding.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.8/10 for Loops. The largest gap is in Cost: 5/10 for HubSpot and 7/10 for Loops.
Loops costs less for 10 users: free on its Free plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both HubSpot and Loops have a free plan.
HubSpot is the better fit for agencies: we rate it 7/10 for them, against 3/10 for Loops.
