HubSpot vs Keila: Complete Comparison (2026)
An in-depth comparison of HubSpot and Keila to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Keila
5.8/10
Open-source, AGPL-licensed newsletter platform from Germany for sending email campaigns and running sign-up forms, available as an EU-hosted cloud service or self-hosted with Docker.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 4/10 |
| Cost | 5/10 | 9/10 |
| Integration | 9/10 | 3/10 |
| Analytics | 7/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | €8/mo Keila XS |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | €8/mo Keila XS |
| Features | ||
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Keila cost by team size
| Team size | HubSpot | Keila |
|---|---|---|
| 1 user | FreeFree | €8/moKeila XS |
| 5 users | $100/moSales Hub Starter | €8/moKeila XS |
| 10 users | $200/moSales Hub Starter | €8/moKeila XS |
| 25 users | $500/moSales Hub Starter | €8/moKeila XS |
| 50 users | $1,000/moSales Hub Starter | €8/moKeila XS |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Keila does not)
- Higher Integration score (9/10 vs 3/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for mid-market (8/10 vs 3/10)
- Better fit for marketing teams (8/10 vs 4/10)
Why choose Keila
- Higher Cost score (9/10 vs 5/10)
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Keila
Pros
- Fully open source under AGPLv3, with no proprietary premium features, so it can be self-hosted free with Docker.
- Pricing is based on emails sent and every plan includes unlimited contacts, which helps large lists that send rarely.
- The cloud is hosted in Germany and France, which suits organisations with GDPR concerns.
- Several editing modes are available, including a block editor, Markdown, MJML and plain text, plus Liquid personalisation.
- Mail can go out through your own SMTP, SES, Mailgun, Postmark or SendGrid account.
Cons
- There is no free cloud plan, and pricing is listed only for monthly billing.
- Automation is basic, and the template library is small, according to comparison reviews.
- There are few integrations, and the Zapier connector is still in private beta.
- No security certifications are published.
- It has no e-commerce, SMS or landing page builder features.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 5.8/10 for Keila. The largest gap is in Integration: 9/10 for HubSpot and 3/10 for Keila.
HubSpot has a free plan; Keila does not list one.
HubSpot is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Keila.
