HubSpot Sales Hub vs Pathwaize (2026): Pricing, Features & Verdict
HubSpot Sales Hub is our pick, scoring 6.8/10 against 5.8/10 for Pathwaize on our AI Software criteria. Its biggest advantage: higher Integration score (9/10 vs 5/10). For 10 users, Pathwaize costs about $197/mo, against $200/mo for HubSpot Sales Hub; only HubSpot Sales Hub has a free plan.
Last updated: November 2026
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Pathwaize
5.8/10
AI CRM built on HighLevel for direct-to-seller residential real estate investors, with voice AI, a power dialer, property data, skip tracing and direct mail.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 5.8/10 |
| Integration | 9/10 | 5/10 |
| Analytics | 7/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Support | 6/10 | 7/10 |
| Cost | 4/10 | 4/10 |
| Scalability | 7/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Starter | $197/mo Pro |
| Estimated cost for 10 users | $200/mo Starter | $197/mo Pro |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Marketing Automation | Not listed | |
HubSpot Sales Hub vs Pathwaize cost by team size
HubSpot Sales Hub costs less up to 5 users; Pathwaize costs less from 10 users.
| Team size | HubSpot Sales Hub | Pathwaize |
|---|---|---|
| 1 user | FreeFree | $197/moPro |
| 5 users | $100/moStarter | $197/moPro |
| 10 users | $200/moStarter | $197/moPro |
| 25 users | $500/moStarter | $197/moPro |
| 50 users | $1,000/moStarter | $197/moPro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who HubSpot Sales Hub and Pathwaize suit
HubSpot Sales Hub fits sales teams and small business better than Pathwaize.
| Audience | HubSpot Sales Hub | Pathwaize |
|---|---|---|
| Sales Teams | 9/10The product is built around pipelines, sequences, calling and forecasting for reps and sales managers. | 5/10The power dialer and AI calling help acquisitions reps, but the workflows are specific to real estate. |
| Small Business | 8/10A free tier for two users and a low-priced Starter edition make it easy for small teams to begin. | 6/10Unlimited users and onboarding suit small investor teams, but the $197 starting price plus usage fees is high for very small operations. |
| Agencies | 6/10Pipelines and the free tier help agencies win new business. | Not rated |
| Consultancies | 6/10Deal pipelines and meeting tools support winning advisory clients. | Not rated |
| Enterprise | 6/10Enterprise adds custom objects and team-hierarchy forecasting, but per-seat costs climb steeply for large teams. | Not rated |
| Freelancers | 4/10There is a free tier for two users, but it is built for teams. | Not rated |
| Marketing Teams | 6/10It shares one database with Marketing Hub, but it is a sales tool. | Not rated |
| Mid-Market | 8/10The Professional edition adds workflows, forecasting and up to 100 pipelines, which fits mid-sized teams. | Not rated |
| Real Estate | Not rated | 9/10Built specifically for direct-to-seller real estate investors, with property data, skip tracing and acquisition pipelines. |
| SaaS Companies | 7/10Sequences, forecasting and LinkedIn Sales Navigator sync suit software companies selling to other businesses. | Not rated |
| Startups | 8/10Startups can begin on the free tier, and HubSpot runs a discount program for eligible startups. | Not rated |
Which One Should You Choose?
Why choose HubSpot Sales Hub
- Has a free plan (Pathwaize does not)
- Higher Integration score (9/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for sales teams (9/10 vs 5/10)
- Better fit for small business (8/10 vs 6/10)
Why choose Pathwaize
- Lower estimated cost for 10 users: $197/mo vs $200/mo
- Higher Customization score (7/10 vs 6/10)
- Higher Support score (7/10 vs 6/10)
Pros & Cons
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Pathwaize
Pros
- Unlimited users and contacts on every plan, so team growth does not raise the subscription price
- Sam AI voice agent answers and qualifies inbound seller calls around the clock
- Property data, skip tracing and direct mail are built in, replacing separate investor tools
- Done-for-you onboarding with setup and two 1:1 calls at no fee
Cons
- Calls, SMS, Voice AI and data are metered on top of the subscription, which makes total cost hard to predict
- Founded in 2025, with no independent user reviews found on review sites
- Built on HighLevel, so security and core features depend on a third-party platform
- Few native integrations beyond calendars, Meta lead forms, accounting sync and webhooks
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 5.8/10 for Pathwaize. The largest gap is in Integration: 9/10 for HubSpot Sales Hub and 5/10 for Pathwaize.
Pathwaize costs less for 10 users: about $197/mo on its Pro plan, against about $200/mo on its Starter plan for HubSpot Sales Hub, billed monthly.
HubSpot Sales Hub has a free plan; Pathwaize does not list one.
HubSpot Sales Hub is the better fit for sales teams: we rate it 9/10 for them, against 5/10 for Pathwaize.
