Gorgias vs HubSpot Sales Hub: Complete Comparison (2026)
An in-depth comparison of Gorgias and HubSpot Sales Hub to help you choose the right tool for your business.
Last updated: November 2026
Gorgias
6.6/10
Gorgias is an ecommerce helpdesk with an AI Agent that resolves customer support and pre-sale questions, built mainly for Shopify brands.
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 6.8/10 |
| Integration | 8/10 | 9/10 |
| Analytics | 7/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 4/10 | 4/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Output Quality | 6/10 | Not listed |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $10/mo Starter | $20/user/mo Starter |
| Estimated cost for 10 users | $10/mo Starter | $200/mo Starter |
| Features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Data Analysis | Not listed | |
| Enterprise Controls | Not listed | |
| Knowledge Base Search | Not listed | |
| Private Deployment | Not listed | |
| Text Generation | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Gorgias vs HubSpot Sales Hub cost by team size
HubSpot Sales Hub costs less at 1 user; Gorgias costs less from 5 users.
| Team size | Gorgias | HubSpot Sales Hub |
|---|---|---|
| 1 user | $10/moStarter | FreeFree |
| 5 users | $10/moStarter | $100/moStarter |
| 10 users | $10/moStarter | $200/moStarter |
| 25 users | $10/moStarter | $500/moStarter |
| 50 users | $10/moStarter | $1,000/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Gorgias
- Lower estimated cost for 10 users: $10/mo vs $200/mo
- Higher Customization score (7/10 vs 6/10)
Why choose HubSpot Sales Hub
- Has a free plan (Gorgias does not)
- Higher Integration score (9/10 vs 8/10)
- Better fit for saas companies (7/10 vs 2/10)
Pros & Cons
Gorgias
Pros
- Shopify connection lets agents and the AI look up, refund, cancel and edit orders inside the ticket.
- Pricing is by ticket, not by seat, so adding support agents does not raise the base plan price.
- Email, chat, SMS, voice, Facebook, Instagram and WhatsApp share one inbox.
- SOC 2 Type II certification and HIPAA compliance are listed on the security page.
- Reviewers rate it highly overall (about 4.6 on G2 and Capterra), and ease of use is a common reason.
Cons
- An AI resolution is billed as an AI interaction and also counts as a ticket, so costs can double up.
- Overages have no hard cap, and reviewers report large bills in peak seasons.
- Features are much thinner on BigCommerce, Magento and WooCommerce than on Shopify.
- Third-party reviews report AI accuracy problems and say the AI covers chat and email but not phone calls.
- Trustpilot reviews are weaker, with complaints about billing, cancellation and sales pressure.
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 6.6/10 for Gorgias. The largest gap is in Customization: 7/10 for Gorgias and 6/10 for HubSpot Sales Hub.
Gorgias costs less for 10 users: about $10/mo on its Starter plan, against about $200/mo on its Starter plan for HubSpot Sales Hub, billed monthly.
HubSpot Sales Hub has a free plan; Gorgias does not list one.
HubSpot Sales Hub is the better fit for saas companies: we rate it 7/10 for them, against 2/10 for Gorgias.
