Apollo vs HubSpot Sales Hub Comparison
Compare Apollo vs HubSpot Sales Hub features, pricing, and more.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.8/10 |
| Integration | 7/10 | 9/10 |
| Analytics | 6/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | $20/user/mo Starter |
| Estimated cost for 10 users | Free Free | $200/mo Starter |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | Not listed | |
Apollo vs HubSpot Sales Hub cost by team size
Apollo and HubSpot Sales Hub cost the same at 1 user; Apollo costs less from 5 users.
| Team size | Apollo | HubSpot Sales Hub |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $100/moStarter |
| 10 users | FreeFree | $200/moStarter |
| 25 users | FreeFree | $500/moStarter |
| 50 users | FreeFree | $1,000/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (7/10 vs 4/10)
Why choose HubSpot Sales Hub
- Higher Integration score (9/10 vs 7/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
- Better fit for marketing teams (6/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 6.5/10 for Apollo. The largest gap is in Cost: 7/10 for Apollo and 4/10 for HubSpot Sales Hub.
Apollo costs less for 10 users: free on its Free plan, against about $200/mo on its Starter plan for HubSpot Sales Hub, billed monthly.
Yes, both Apollo and HubSpot Sales Hub have a free plan.
HubSpot Sales Hub is the better fit for marketing teams: we rate it 6/10 for them, against 4/10 for Apollo.
