HighLevel vs monday CRM Comparison
Compare HighLevel vs monday CRM features, pricing, and more.
Last updated: November 2026
HighLevel
6.2/10
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
monday CRM
7.4/10
Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 7.4/10 |
| Customization | 8/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Integration | 7/10 | 8/10 |
| Support | 5/10 | 7/10 |
| Ease of Use | 4/10 | 8/10 |
| Security | 6/10 | 8/10 |
| Cost | 6/10 | 6/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $97/mo Starter | $18/user/mo Basic |
| Estimated cost for 10 users | $97/mo Starter | $180/mo Basic |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Opportunity Management | Not listed | |
HighLevel vs monday CRM cost by team size
monday CRM costs less at 5 users; HighLevel costs less from 10 users.
| Team size | HighLevel | monday CRM |
|---|---|---|
| 1 user | $97/moStarter | Contact for pricing |
| 5 users | $97/moStarter | $90/moBasic |
| 10 users | $97/moStarter | $180/moBasic |
| 25 users | $97/moStarter | $450/moBasic |
| 50 users | $97/moStarter | $900/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HighLevel
- Lower estimated cost for 10 users: $97/mo vs $180/mo
- Better fit for agencies (10/10 vs 6/10)
- Better fit for freelancers (5/10 vs 3/10)
Why choose monday CRM
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for mid-market (8/10 vs 5/10)
- Better fit for enterprise (6/10 vs 4/10)
Pros & Cons
HighLevel
Pros
- Flat plan pricing with unlimited contacts and users, so adding team members does not raise the bill.
- Agencies can white-label the platform and rebill usage costs to clients, often with a markup, on the Unlimited and Founder plans.
- SaaS mode on the $497 plan lets agencies resell the software under their own brand as a recurring product.
- Combines CRM, SMS, email, funnels, workflows and calling, replacing several separate tools.
Cons
- Usage fees for SMS, email, calls, phone numbers and AI come on top of the plan price. Reviewers report real bills well above list price.
- Reviewers often cite a learning curve of several weeks before the automation features are productive.
- Reviews describe support quality as inconsistent and mention occasional platform stability issues.
- Key extras such as HIPAA compliance ($297 a month) and premium support ($500 a month) cost extra below Enterprise.
monday CRM
Pros
- Uses the same flexible board model as monday work management, so teams already on monday.com can link sales pipelines to project delivery.
- Built-in AI agents score and enrich leads, flag stalled deals and summarize calls without a separate tool.
- Gmail and Outlook sync fills CRM fields from emails automatically, which cuts manual data entry for reps.
- Strong review scores of about 4.6 on G2 and 4.7 on Capterra, according to third-party summaries.
Cons
- Three-seat minimum and bucketed seats mean small teams pay for seats they do not use, and there is no free plan.
- Basic is very restricted, with one dashboard, 1,000 contacts and five columns per board, which pushes most teams to Standard or Pro.
- G2 reviewers often say it lacks features found in dedicated sales CRMs, especially native calling, texting and template automation.
- Email sequences and mass emails are reserved for Pro, and monthly billing costs much more than annual billing (41 versus 28 USD per seat on Pro).
Not sold on either?
Frequently Asked Questions
Monday CRM scores higher on our CRM criteria: 7.4/10 against 6.2/10 for HighLevel. The largest gap is in Ease of Use: 4/10 for HighLevel and 8/10 for monday CRM.
HighLevel costs less for 10 users: about $97/mo on its Starter plan, against about $180/mo on its Basic plan for monday CRM, billed monthly.
No, neither HighLevel nor monday CRM lists a free plan.
HighLevel is the better fit for agencies: we rate it 10/10 for them, against 6/10 for monday CRM.
