HighLevel vs HubSpot: Complete Comparison (2026)
An in-depth comparison of HighLevel and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
HighLevel
6.2/10
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 6.9/10 |
| Customization | 8/10 | 6/10 |
| Analytics | 6/10 | 7/10 |
| Integration | 7/10 | 9/10 |
| Support | 5/10 | 6/10 |
| Ease of Use | 4/10 | 8/10 |
| Security | 6/10 | 7/10 |
| Cost | 6/10 | 5/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $97/mo Starter | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $97/mo Starter | $200/mo Sales Hub Starter |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Marketing Automation | ||
| Mobile Access | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Opportunity Management | Not listed | |
HighLevel vs HubSpot cost by team size
HubSpot costs less at 1 user; HighLevel costs less from 5 users.
| Team size | HighLevel | HubSpot |
|---|---|---|
| 1 user | $97/moStarter | FreeFree |
| 5 users | $97/moStarter | $100/moSales Hub Starter |
| 10 users | $97/moStarter | $200/moSales Hub Starter |
| 25 users | $97/moStarter | $500/moSales Hub Starter |
| 50 users | $97/moStarter | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HighLevel
- Lower estimated cost for 10 users: $97/mo vs $200/mo
- Higher Customization score (8/10 vs 6/10)
- Higher Cost score (6/10 vs 5/10)
- Better fit for agencies (10/10 vs 7/10)
- Better fit for consultancies (8/10 vs 6/10)
Why choose HubSpot
- Has a free plan (HighLevel does not)
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Integration score (9/10 vs 7/10)
- Better fit for startups (8/10 vs 5/10)
- Better fit for mid-market (8/10 vs 5/10)
Pros & Cons
HighLevel
Pros
- Flat plan pricing with unlimited contacts and users, so adding team members does not raise the bill.
- Agencies can white-label the platform and rebill usage costs to clients, often with a markup, on the Unlimited and Founder plans.
- SaaS mode on the $497 plan lets agencies resell the software under their own brand as a recurring product.
- Combines CRM, SMS, email, funnels, workflows and calling, replacing several separate tools.
Cons
- Usage fees for SMS, email, calls, phone numbers and AI come on top of the plan price. Reviewers report real bills well above list price.
- Reviewers often cite a learning curve of several weeks before the automation features are productive.
- Reviews describe support quality as inconsistent and mention occasional platform stability issues.
- Key extras such as HIPAA compliance ($297 a month) and premium support ($500 a month) cost extra below Enterprise.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.2/10 for HighLevel. The largest gap is in Ease of Use: 4/10 for HighLevel and 8/10 for HubSpot.
HighLevel costs less for 10 users: about $97/mo on its Starter plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
HubSpot has a free plan; HighLevel does not list one.
HighLevel is the better fit for agencies: we rate it 10/10 for them, against 7/10 for HubSpot.
