Ghost vs Metricool: Complete Comparison (2026)
An in-depth comparison of Ghost and Metricool to help you choose the right tool for your business.
Last updated: November 2026
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 7/10 | 7/10 |
| Customization | 8/10 | 6/10 |
| Security | 7/10 | 4/10 |
| Support | 5/10 | 6/10 |
| Cost | 7/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 8/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Ghost vs Metricool cost by team size
| Team size | Ghost | Metricool |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Ghost
- Higher Security score (7/10 vs 4/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for content creators (9/10 vs 7/10)
- Includes Email Marketing, which Metricool lacks
Why choose Metricool
- Has a free plan (Ghost does not)
- Higher Analytics score (8/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for agencies (9/10 vs 4/10)
Pros & Cons
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Metricool. The largest gap is in Security: 7/10 for Ghost and 4/10 for Metricool.
Metricool has a free plan; Ghost does not list one.
Metricool is the better fit for agencies: we rate it 9/10 for them, against 4/10 for Ghost.
Ghost has Email Marketing, which Metricool lacks.
