GetResponse vs Mailchimp Comparison
Compare GetResponse vs Mailchimp features, pricing, and more.
Last updated: November 2026
GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
Mailchimp
6.6/10
Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.6/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 7/10 | 4/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 6/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €16/mo Starter | $13/mo Essentials |
| Estimated cost for 10 users | Free Free | $350/mo Premium |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
GetResponse vs Mailchimp cost by team size
| Team size | GetResponse | Mailchimp |
|---|---|---|
| 1 user | €16/moStarter | FreeFree |
| 5 users | €54/moMarketer | $20/moStandard |
| 10 users | FreeFree | $350/moPremium |
| 25 users | FreeFree | $350/moPremium |
| 50 users | FreeFree | $350/moPremium |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose GetResponse
- Higher Cost score (7/10 vs 4/10)
- Higher Security score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 6/10)
Why choose Mailchimp
- Higher Analytics score (7/10 vs 6/10)
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
GetResponse
Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Mailchimp
Pros
- Reviewers on G2 and Capterra often praise the template library and easy navigation, which help non-technical users send campaigns quickly.
- Large review base, with a 4.5 rating on Capterra from more than 17,000 reviews and 4.3 on G2.
- Standard includes up to 200 automation flows, predictive segments and generative AI tools at a low starting price.
- Premium adds enterprise SSO, unlimited seats and dedicated onboarding for larger teams.
Cons
- Costs rise steeply with list size. Premium starts at 350 USD a month, and reviewers rank pricing as the top complaint.
- New accounts are billed for unsubscribed and unconfirmed contacts, and going over the plan limit triggers overage fees.
- In January 2026 the Free plan was cut to 250 contacts and 500 sends a month, and automations were removed from it.
- Reviewers on G2 and Capterra say support is slow or inconsistent, especially for integration troubleshooting.
- Essentials limits automation flows to four steps.
Not sold on either?
Frequently Asked Questions
Mailchimp scores higher on our Marketing criteria: 6.6/10 against 6.5/10 for GetResponse. The largest gap is in Cost: 7/10 for GetResponse and 4/10 for Mailchimp.
Yes, both GetResponse and Mailchimp have a free plan.
GetResponse is the better fit for freelancers: we rate it 8/10 for them, against 6/10 for Mailchimp.
