GetResponse vs Ghost: Complete Comparison (2026)
An in-depth comparison of GetResponse and Ghost to help you choose the right tool for your business.
Last updated: November 2026
GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
Ghost
6.9/10
Open-source publishing platform that combines a website, newsletters, and paid memberships for independent publishers, creators, and media businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.9/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 7/10 | 7/10 |
| Customization | 6/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Cost | 7/10 | 7/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €16/mo Starter | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
GetResponse vs Ghost cost by team size
| Team size | GetResponse | Ghost |
|---|---|---|
| 1 user | €16/moStarter | Contact for pricing |
| 5 users | €54/moMarketer | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose GetResponse
- Has a free plan (Ghost does not)
- Includes A/B Testing, which Ghost lacks
Why choose Ghost
- Higher Customization score (8/10 vs 6/10)
- Higher Scalability score (7/10 vs 6/10)
Pros & Cons
GetResponse
Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Ghost
Pros
- Ghost takes no percentage of membership revenue, unlike Substack's 10% fee, so publishers pay only the plan price and Stripe fees.
- Website, newsletter, and paid memberships work together without plugins.
- The open-source core can be self-hosted for free, and APIs and webhooks support custom builds.
- More than 100 listed integrations, including Zapier, Stripe, Mailchimp, and privacy-focused analytics tools.
Cons
- Email features are basic: segmentation is limited and there is no built-in A/B testing or SMS.
- Email delivery depends on Mailgun, which users say can be costly or unreliable when self-hosting.
- Lower plans get email-only support with no weekend coverage, and Trustpilot reviews complain about billing and refunds.
- The Starter plan excludes paid subscriptions, custom themes, and integrations.
Not sold on either?
Frequently Asked Questions
Ghost scores higher on our Marketing criteria: 6.9/10 against 6.5/10 for GetResponse. The largest gap is in Customization: 6/10 for GetResponse and 8/10 for Ghost.
GetResponse has a free plan; Ghost does not list one.
GetResponse has A/B Testing, which Ghost lacks.
