Frappe CRM vs HubSpot Sales Hub Comparison
Compare Frappe CRM vs HubSpot Sales Hub features, pricing, and more.
Last updated: November 2026
Frappe CRM
7/10
Open-source sales CRM from Frappe for small and mid-sized sales teams, with unlimited users, lead and deal pipelines, calling, and WhatsApp integration.
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7/10 | 6.8/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 10/10 | 4/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 6/10 | 9/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $5/mo Frappe Cloud Sites | $20/user/mo Starter |
| Estimated cost for 10 users | Free Self-host | $200/mo Starter |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
Which One Should You Choose?
Why choose Frappe CRM
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (10/10 vs 4/10)
- Higher Customization score (8/10 vs 6/10)
Why choose HubSpot Sales Hub
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for marketing teams (6/10 vs 2/10)
- Better fit for enterprise (6/10 vs 4/10)
Pros & Cons
Frappe CRM
Pros
- No per-user fees, so large sales teams pay the same site price as small ones.
- The open-source AGPL code can be self-hosted for free and moved between hosting providers.
- Twilio and Exotel calling with recordings, plus WhatsApp Business chat, are logged on each lead.
- The ERPNext integration creates quotations from deals and customers from won deals.
- Custom fields, stage renaming, and permissions can be set up without code.
Cons
- Community users report slow progress on long-open issues and feature requests.
- Users report gaps between leads, deals, and ERPNext quotations, with won deals not always creating customers.
- Logging calls and scheduling follow-up tasks is described as tedious.
- There is no marketing automation and fewer out-of-the-box features than HubSpot or Odoo.
- There are very few formal reviews on review sites, and the interface is English only according to AlternativeTo.
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
