Exolyt vs Iconosquare (2026): Pricing, Features & Verdict
Iconosquare is our pick, scoring 7/10 against 5.7/10 for Exolyt on our Marketing criteria. Its biggest advantage: higher Cost score (8/10 vs 4/10). Both Exolyt and Iconosquare have a free plan.
Last updated: November 2026
Exolyt
5.7/10
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
Iconosquare
7/10
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.7/10 | 7/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 5/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Cost | 4/10 | 8/10 |
| Integration | 4/10 | 5/10 |
| Analytics | 8/10 | 9/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | SEK 2,800/mo Essentials | €12/mo Starter |
| Estimated cost for 10 users | Free Basic | €139/mo Custom |
| Features | ||
| Social Media Scheduling | ||
| Competitor Analysis | ||
| Social Media Analytics | ||
| TikTok Analytics | ||
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
Exolyt vs Iconosquare cost by team size
| Team size | Exolyt | Iconosquare |
|---|---|---|
| 1 user | FreeBasic | FreeFree |
| 5 users | FreeBasic | €139/moCustom |
| 10 users | FreeBasic | €139/moCustom |
| 25 users | Contact for pricing | €139/moCustom |
| 50 users | Contact for pricing | €139/moCustom |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Exolyt and Iconosquare suit
Iconosquare fits small business better than Exolyt.
| Audience | Exolyt | Iconosquare |
|---|---|---|
| Small Business | 4/10Paid plans start at about SEK 2,300 per month, which is high for small budgets. | 7/10A free plan and a low-cost Starter tier make it accessible, though reviewers find higher tiers pricey. |
| Social Media Teams | 8/10It gives TikTok-focused social teams deep account, hashtag, sound and sentiment analytics. | 9/10Built around social analytics, publishing, approval workflows and a unified inbox. |
| Agencies | 8/10Exolyt names agencies as a core user, and campaign tracking across up to 300 accounts suits teams managing several clients. | 8/10Multi-profile plans, automated client reports and white-label reporting on Custom are aimed at agencies. |
| Marketing Teams | 7/10It supports competitor benchmarking, influencer marketing and market research on TikTok. | 7/10Dashboards and scheduled reports help marketers prove social performance. |
| Content Creators | 5/10The free plan helps creators, but paid tiers are priced for businesses. | Not rated |
| Enterprise | Not rated | 4/10Custom plan exists, but the small vendor and limited integrations make it less suited to large enterprises. |
Which One Should You Choose?
Why choose Exolyt
- Higher Support score (7/10 vs 6/10)
Why choose Iconosquare
- Higher Cost score (8/10 vs 4/10)
- Higher Customization score (7/10 vs 5/10)
- Better fit for small business (7/10 vs 4/10)
- Includes Social Media Scheduling, which Exolyt lacks
Pros & Cons
Exolyt
Pros
- Analyzes TikTok in depth across accounts, hashtags, sounds and influencer campaigns, with sentiment analysis of comments.
- Every plan includes 10 team members at no extra cost, rather than charging per seat.
- A free tier and a trial without a credit card let buyers test the product before paying.
- Monthly plans have no minimum term and can be cancelled at any time.
- The vendor cites ISO certification, independently audited encrypted storage and a public trust center.
Cons
- It covers TikTok only, so cross-platform reporting needs another tool.
- It has no post scheduling or publishing features.
- Advanced features cost thousands of SEK per month, which a G2 reviewer described as enterprise-level pricing.
- Metrics depend on TikTok's data access, which can change over time.
- There are few independent user reviews, and the G2 rating rests on only about six reviews.
Iconosquare
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Iconosquare scores higher on our Marketing criteria: 7/10 against 5.7/10 for Exolyt. The largest gap is in Cost: 4/10 for Exolyt and 8/10 for Iconosquare.
Yes, both Exolyt and Iconosquare have a free plan.
Iconosquare is the better fit for small business: we rate it 7/10 for them, against 4/10 for Exolyt.
Iconosquare has Social Media Scheduling, which Exolyt lacks.
