Efficy CRM vs Salesmate Comparison
Compare Efficy CRM vs Salesmate features, pricing, and more.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Salesmate
6.5/10
Sales CRM with built-in calling and texting, sequences, workflow automation and Skara AI agents, sold per user to small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.5/10 |
| Customization | 8/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 5/10 | 5/10 |
| Support | 7/10 | 7/10 |
| Ease of Use | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Cost | 5/10 | 7/10 |
| Scalability | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €69/user/mo Core Essentials | $29/user/mo Basic |
| Estimated cost for 10 users | €690/mo Core Essentials | $290/mo Basic |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
Efficy CRM vs Salesmate cost by team size
| Team size | Efficy CRM | Salesmate |
|---|---|---|
| 1 user | €69/moCore Essentials | $29/moBasic |
| 5 users | €345/moCore Essentials | $145/moBasic |
| 10 users | €690/moCore Essentials | $290/moBasic |
| 25 users | €1,725/moCore Essentials | $725/moBasic |
| 50 users | €3,450/moCore Essentials | $1,450/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Customization score (8/10 vs 7/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
- Better fit for customer support teams (6/10 vs 4/10)
Why choose Salesmate
- Higher Cost score (7/10 vs 5/10)
- Higher Ease of Use score (7/10 vs 6/10)
- Better fit for startups (7/10 vs 3/10)
- Better fit for small business (8/10 vs 5/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Salesmate
Pros
- Native VoIP calling and SMS, with numbers from about $1.10 a month in 80+ countries, so teams avoid buying a separate dialer.
- Entry price of $23 per user per month on annual billing undercuts many sales-focused CRMs with similar pipeline and email tracking features.
- The 15-day trial includes every feature and unlimited users, and Salesmate will extend it on request.
- Reviewers on G2 and Capterra (about 4.7 out of 5) repeatedly praise fast, responsive support and a clean pipeline interface.
- Holds ISO 27001 and SOC 2 certification, encrypts data at rest with AES-256, and offers IP access controls.
- All native integrations and the REST API are included on every plan at no extra cost.
Cons
- Key sales tools are gated by tier: sequences and the team inbox need Pro, and the power dialer and voicemail drop need Business.
- Usage charges for automation credits, calls, SMS, dedicated IPs and AI credits make the total cost hard to forecast.
- Reviewers on Trustpilot and G2 report email sync failures and messages landing in spam.
- About 46 native integrations is a small catalog next to HubSpot or Salesforce, so other connections rely on Zapier or Make.
- All fees are non-refundable, including unused time and voice credits.
- Some reviewers mention slow loading, a learning curve for advanced automation, and gaps in the mobile app.
Not sold on either?
Frequently Asked Questions
Salesmate scores higher on our CRM criteria: 6.5/10 against 6.3/10 for Efficy CRM. The largest gap is in Cost: 5/10 for Efficy CRM and 7/10 for Salesmate.
No, neither Efficy CRM nor Salesmate lists a free plan.
Salesmate is the better fit for startups: we rate it 7/10 for them, against 3/10 for Efficy CRM.
