Dotdigital vs Pushnami (2026): Pricing, Features & Verdict
Dotdigital is our pick, scoring 6.8/10 against 5/10 for Pushnami on our Marketing criteria. Its biggest advantage: higher Security score (9/10 vs 4/10). Neither Dotdigital nor Pushnami lists a free plan.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Pushnami
5/10
Web push notification platform from Austin. Brands and publishers can send their own browser push campaigns, or let Pushnami run push monetization on their sites as a managed service.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 5/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 7/10 | 6/10 |
| Customization | 6/10 | 5/10 |
| Security | 9/10 | 4/10 |
| Support | 7/10 | 6/10 |
| Cost | 4/10 | 4/10 |
| Integration | 8/10 | 4/10 |
| Analytics | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Segmentation | ||
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Scheduling | Not listed | |
| Webinars | Not listed | |
Who Dotdigital and Pushnami suit
Dotdigital fits e-commerce, marketing teams and enterprise better than Pushnami.
| Audience | Dotdigital | Pushnami |
|---|---|---|
| E-commerce | 9/10Native Shopify, Magento and BigCommerce connectors are central to its pitch to retail and ecommerce teams. | 6/10The Shopify integration and WordPress plugin offer abandoned cart, browse abandonment and product announcement pushes, but there is little recent ecommerce-specific documentation. |
| Marketing Teams | 9/10Built for marketers running automated campaigns across several channels. | 6/10Push Enterprise lets marketers send and target their own browser push campaigns, but it covers only one channel. |
| Enterprise | 7/10Offers enterprise pricing, ISO and CSA STAR credentials, and Salesforce and Dynamics connectors, but reviewers note limits with complex programs. | 5/10Custom-quoted Enterprise push software runs at about 10 billion messages a month, but there are no published security certifications. |
| Small Business | 4/10Quote-based pricing and reported contract lock-in make it costly for small senders. | 3/10There is no public pricing or self-serve plan, and the vendor now focuses on publishers and advertisers rather than small sites. |
| Agencies | 6/10Agencies use it for client ecommerce stacks such as Magento, though this is not its main focus. | Not rated |
| Freelancers | 1/10Quote-based pricing and multi-year contracts are aimed at mid-market and enterprise buyers. | Not rated |
| Mid-Market | 9/10Contact-based pricing and its strong ecommerce connectors fit mid-sized retail brands. | Not rated |
| Nonprofits | 6/10The vendor names charities among the audiences it suits. | Not rated |
| Startups | 3/10Reviewers call it expensive, and it has no public pricing. | Not rated |
Which One Should You Choose?
Why choose Dotdigital
- Higher Security score (9/10 vs 4/10)
- Higher Integration score (8/10 vs 4/10)
- Better fit for marketing teams (9/10 vs 6/10)
- Better fit for e-commerce (9/10 vs 6/10)
Why choose Pushnami
Our data shows no clear advantage over Dotdigital.
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Pushnami
Pros
- The Pushnomics machine learning engine, covered by four US patents according to the company, picks the content and send time for each subscriber.
- Proven at high volume: the vendor cites about 10 billion messages a month across more than 1,000 publisher sites.
- Smart Subscribe two-step opt-in prompts and segmentation by device, browser, location and page visits.
- The managed service lets publishers earn from push with almost no work beyond installing a script, and pays on Net 7 terms.
- The small Capterra review base is very positive, at 4.8 out of 5 from 9 reviews, with high marks for customer service.
Cons
- No public pricing, and third-party listings disagree widely, from $0.01 per subscriber to $449.95 per month.
- The company's focus has shifted to lead generation and advertiser traffic, so push software documentation is sparse.
- The WordPress plugin has about 30 active installs and is flagged on WordPress.org as untested with recent releases.
- No published security certifications such as SOC 2 or ISO 27001 on the website.
- Very few independent reviews, so it is hard to judge real-world reliability.
Not sold on either?
Frequently Asked Questions
Dotdigital scores higher on our Marketing criteria: 6.8/10 against 5/10 for Pushnami. The largest gap is in Security: 9/10 for Dotdigital and 4/10 for Pushnami.
No, neither Dotdigital nor Pushnami lists a free plan.
Dotdigital is the better fit for e-commerce: we rate it 9/10 for them, against 6/10 for Pushnami.
