Dotdigital vs Mailjet Comparison
Compare Dotdigital vs Mailjet features, pricing, and more.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Mailjet
6.3/10
Mailjet is an email marketing and transactional email platform from Sinch for SMBs and developers, combining a drag-and-drop editor, APIs and SMTP relay.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.3/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 7/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Security | 9/10 | 7/10 |
| Support | 7/10 | 5/10 |
| Cost | 4/10 | 8/10 |
| Integration | 8/10 | 6/10 |
| Analytics | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $9/mo Starter |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| Landing Pages | ||
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Which One Should You Choose?
Why choose Dotdigital
- Higher Security score (9/10 vs 7/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 6/10)
- Better fit for enterprise (7/10 vs 5/10)
Why choose Mailjet
- Has a free plan (Dotdigital does not)
- Higher Cost score (8/10 vs 4/10)
- Better fit for small business (8/10 vs 4/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Mailjet
Pros
- The free plan includes API and SMTP access as well as 6,000 emails a month.
- Entry paid plans start at $9 a month, and unlimited contacts start on Essential at $19.
- Marketing and transactional email run from one account.
- Premium subaccounts suit teams managing several brands or clients.
- Reviewers praise the API documentation and the drag-and-drop builder.
Cons
- Users on Capterra report sudden account suspensions and requests for proof of consent.
- Automations, A/B testing and landing pages require Premium.
- Reviewers find the analytics less detailed than rivals'.
- Reviewers say templates are hard to customize.
- Support response times are reported as inconsistent.
