Dotdigital vs GetResponse (2026): Pricing, Features & Verdict
Dotdigital is our pick, scoring 6.8/10 against 6.5/10 for GetResponse on our Marketing criteria. Its biggest advantage: higher Scalability score (8/10 vs 6/10). Only GetResponse has a free plan.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.5/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 7/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Security | 9/10 | 7/10 |
| Support | 7/10 | 5/10 |
| Cost | 4/10 | 7/10 |
| Integration | 8/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | €16/mo Starter |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
Dotdigital vs GetResponse cost by team size
| Team size | Dotdigital | GetResponse |
|---|---|---|
| 1 user | Contact for pricing | €16/moStarter |
| 5 users | Contact for pricing | €54/moMarketer |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Dotdigital and GetResponse suit
Dotdigital fits mid-market, enterprise, marketing teams, agencies and e-commerce better; GetResponse fits freelancers, small business and startups better.
| Audience | Dotdigital | GetResponse |
|---|---|---|
| Freelancers | 1/10Quote-based pricing and multi-year contracts are aimed at mid-market and enterprise buyers. | 8/10Solo creators can use the Creator plan to run webinars, sell courses and send newsletters from one account. |
| Mid-Market | 9/10Contact-based pricing and its strong ecommerce connectors fit mid-sized retail brands. | 5/10Mid-sized companies will likely need Enterprise for SSO, a dedicated IP and unlimited seats, and that tier is quote-only. |
| Small Business | 4/10Quote-based pricing and reported contract lock-in make it costly for small senders. | 8/10Unlimited sends, landing pages and low entry pricing suit budget-conscious small businesses, but the 3-seat cap on Starter can be tight. |
| Startups | 3/10Reviewers call it expensive, and it has no public pricing. | 7/10Startups can begin on the free version or Starter, but they need Marketer before they get full automation and segmentation. |
| Enterprise | 7/10Offers enterprise pricing, ISO and CSA STAR credentials, and Salesforce and Dynamics connectors, but reviewers note limits with complex programs. | 4/10An Enterprise tier exists with SSO and dedicated infrastructure, but the product is aimed mainly at smaller buyers. |
| Marketing Teams | 9/10Built for marketers running automated campaigns across several channels. | 6/10Automation, funnels and segmentation are solid, but the 5-seat cap below Enterprise limits larger teams. |
| Agencies | 6/10Agencies use it for client ecommerce stacks such as Magento, though this is not its main focus. | 4/10Seats are capped at five below Enterprise. |
| E-commerce | 9/10Native Shopify, Magento and BigCommerce connectors are central to its pitch to retail and ecommerce teams. | 7/10Abandoned cart recovery and Shopify tag syncing are available from Marketer. |
| Content Creators | Not rated | 8/10The Creator plan bundles webinars and a course creator with email. |
| Education | Not rated | 5/10Course creator and webinars suit training providers. |
| Nonprofits | 6/10The vendor names charities among the audiences it suits. | Not rated |
Which One Should You Choose?
Why choose Dotdigital
- Higher Scalability score (8/10 vs 6/10)
- Higher Security score (9/10 vs 7/10)
- Better fit for mid-market (9/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 6/10)
Why choose GetResponse
- Has a free plan (Dotdigital does not)
- Higher Cost score (7/10 vs 4/10)
- Better fit for freelancers (8/10 vs 1/10)
- Better fit for startups (7/10 vs 3/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
GetResponse
Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Not sold on either?
Frequently Asked Questions
Dotdigital scores higher on our Marketing criteria: 6.8/10 against 6.5/10 for GetResponse. The largest gap is in Cost: 4/10 for Dotdigital and 7/10 for GetResponse.
GetResponse has a free plan; Dotdigital does not list one.
GetResponse is the better fit for freelancers: we rate it 8/10 for them, against 1/10 for Dotdigital.
