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CAS genesisWorld vs Pipedrive: Complete Comparison (2026)

An in-depth comparison of CAS genesisWorld and Pipedrive to help you choose the right tool for your business.

Last updated: November 2026

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CAS genesisWorld

6.2/10

German CRM and xRM suite for small and mid-sized B2B companies, covering sales, marketing, service, and project management, available in the cloud or on-premises.

Pipedrive logo

Pipedrive

6.9/10

Winner

Pipedrive is a sales CRM built around visual deal pipelines, helping small and mid-sized sales teams track deals, contacts, activities and email in one place.

Feature-by-Feature Comparison

Feature
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CAS genesisWorld
Pipedrive logo
Pipedrive
Scores
Overall Rating6.2/106.9/10
Customization8/106/10
Analytics6/105/10
Integration7/108/10
Support7/106/10
Ease of Use5/109/10
Security7/107/10
Cost4/107/10
Scalability6/105/10
Pricing
Free planNoNo
Cheapest paid planContact for pricing$24/user/mo
Lite
Estimated cost for 10 usersContact for pricing$240/mo
Lite
Features
Contact Management
Integrations
Lead Management
Mobile Access
Opportunity Management
Reporting & Analytics
Sales Automation
Built-in CallingNot listed
CollaborationNot listed
Customer Support ManagementNot listed
Marketing AutomationNot listed

CAS genesisWorld vs Pipedrive cost by team size

Team sizeCAS genesisWorldPipedrive
1 userContact for pricing$24/moLite
5 usersContact for pricing$120/moLite
10 usersContact for pricing$240/moLite
25 usersContact for pricing$600/moLite
50 usersContact for pricing$1,200/moLite

The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.

Which One Should You Choose?

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Why choose CAS genesisWorld

  • Higher Customization score (8/10 vs 6/10)
  • Higher Analytics score (6/10 vs 5/10)
  • Better fit for customer support teams (6/10 vs 2/10)
  • Better fit for mid-market (8/10 vs 6/10)

Pipedrive logo
Why choose Pipedrive

  • Higher Ease of Use score (9/10 vs 5/10)
  • Higher Cost score (7/10 vs 4/10)
  • Better fit for startups (8/10 vs 2/10)
  • Better fit for small business (9/10 vs 6/10)

Pros & Cons

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CAS genesisWorld

Pros

  • Reviewers say processes, forms, and dashboards can be tailored closely to how the company works.
  • A single customer dossier links contacts, emails, projects, and service tickets.
  • The Outlook add-in shows customer data while writing emails and archives messages to the CRM.
  • It can run in the cloud or on-premises, with hosting in Germany and the EU for GDPR-sensitive buyers.
  • OMR reviewers rate the German-language support highly (91 percent).

Cons

  • Reviewers say the large feature set takes significant onboarding effort.
  • Some filters and views need scripting, which is hard for non-programmers.
  • Newsletter design and advanced marketing automation usually need a third-party tool.
  • No public pricing and no free trial.

Pipedrive logo
Pipedrive

Pros

  • Sales reps can pick up the drag-and-drop pipeline view quickly, and ease of use is the strength reviewers mention most often on G2 and Capterra.
  • The marketplace has more than 500 integrations, including telephony apps such as Aircall, CloudTalk and Kixie that log calls as deal activities.
  • Lite starts at 14 dollars per seat per month on annual billing, which is cheap for a CRM with pipeline management and AI report generation.
  • Premium bundles LeadBooster, e-signature documents and Projects, which cost extra on lower plans.

Cons

  • Reviewers often criticize reporting as thin, hard to customize or manual. About 39 percent of reporting-related Capterra reviews are negative.
  • Email sync and automations are not available on Lite, so most teams will need Growth or higher.
  • Web calling is not built in and needs a third-party Marketplace app, though the mobile apps can place and log calls.
  • Email marketing (Campaigns) and Web Visitors are paid add-ons on every plan, so the total cost can rise well above the seat price.

Not sold on either?

Frequently Asked Questions

Pipedrive scores higher on our CRM criteria: 6.9/10 against 6.2/10 for CAS genesisWorld. The largest gap is in Ease of Use: 5/10 for CAS genesisWorld and 9/10 for Pipedrive.

No, neither CAS genesisWorld nor Pipedrive lists a free plan.

Pipedrive is the better fit for startups: we rate it 8/10 for them, against 2/10 for CAS genesisWorld.

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