Campaign Monitor vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Campaign Monitor and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Campaign Monitor
6.3/10
Campaign Monitor by Marigold is an email marketing platform for designing, automating and tracking branded email campaigns. It is aimed at small businesses, marketing teams and agencies.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.9/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Cost | 5/10 | 5/10 |
| Integration | 6/10 | 9/10 |
| Analytics | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $11/mo Lite | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | Free Free trial | $200/mo Sales Hub Starter |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Campaign Monitor vs HubSpot cost by team size
Campaign Monitor and HubSpot cost the same at 1 user; Campaign Monitor costs less from 5 users.
| Team size | Campaign Monitor | HubSpot |
|---|---|---|
| 1 user | FreeFree trial | FreeFree |
| 5 users | FreeFree trial | $100/moSales Hub Starter |
| 10 users | FreeFree trial | $200/moSales Hub Starter |
| 25 users | FreeFree trial | $500/moSales Hub Starter |
| 50 users | FreeFree trial | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Campaign Monitor
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Customization score (7/10 vs 6/10)
Why choose HubSpot
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for mid-market (8/10 vs 5/10)
- Better fit for startups (8/10 vs 6/10)
Pros & Cons
Campaign Monitor
Pros
- The drag-and-drop editor and mobile-ready templates let non-technical users build polished emails quickly.
- Agencies get multi-brand and white-label client account features.
- Essentials includes unlimited sends at a moderate starting price.
- The integration directory lists more than 100 connections, including Salesforce, HubSpot, Shopify and Zapier, plus a REST API.
Cons
- The price jumps sharply from Essentials to Premier, and reviewers call the tier structure confusing.
- Automation lacks advanced branching, lead scoring and cross-channel logic.
- There is no live chat on any plan, and phone support is limited to Premier.
- Reviewers report that the Salesforce connector is unreliable and the Shopify sync is shallow.
- There is no permanent free plan, only a 30-day trial.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Campaign Monitor. The largest gap is in Integration: 6/10 for Campaign Monitor and 9/10 for HubSpot.
Campaign Monitor costs less for 10 users: free on its Free trial plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both Campaign Monitor and HubSpot have a free plan.
HubSpot is the better fit for mid-market: we rate it 8/10 for them, against 5/10 for Campaign Monitor.
