Campaign Monitor vs Dotdigital Comparison
Compare Campaign Monitor vs Dotdigital features, pricing, and more.
Last updated: November 2026
Campaign Monitor
6.3/10
Campaign Monitor by Marigold is an email marketing platform for designing, automating and tracking branded email campaigns. It is aimed at small businesses, marketing teams and agencies.
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.8/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 5/10 | 4/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 6/10 | 8/10 |
| Security | 7/10 | 9/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $11/mo Lite | Contact for pricing |
| Estimated cost for 10 users | Free Free trial | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
Campaign Monitor vs Dotdigital cost by team size
| Team size | Campaign Monitor | Dotdigital |
|---|---|---|
| 1 user | FreeFree trial | Contact for pricing |
| 5 users | FreeFree trial | Contact for pricing |
| 10 users | FreeFree trial | Contact for pricing |
| 25 users | FreeFree trial | Contact for pricing |
| 50 users | FreeFree trial | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Campaign Monitor
- Has a free plan (Dotdigital does not)
- Higher Cost score (5/10 vs 4/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for small business (8/10 vs 4/10)
- Better fit for freelancers (5/10 vs 1/10)
Why choose Dotdigital
- Higher Analytics score (7/10 vs 5/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for e-commerce (9/10 vs 4/10)
- Better fit for mid-market (9/10 vs 5/10)
Pros & Cons
Campaign Monitor
Pros
- The drag-and-drop editor and mobile-ready templates let non-technical users build polished emails quickly.
- Agencies get multi-brand and white-label client account features.
- Essentials includes unlimited sends at a moderate starting price.
- The integration directory lists more than 100 connections, including Salesforce, HubSpot, Shopify and Zapier, plus a REST API.
Cons
- The price jumps sharply from Essentials to Premier, and reviewers call the tier structure confusing.
- Automation lacks advanced branching, lead scoring and cross-channel logic.
- There is no live chat on any plan, and phone support is limited to Premier.
- Reviewers report that the Salesforce connector is unreliable and the Shopify sync is shallow.
- There is no permanent free plan, only a 30-day trial.
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Not sold on either?
Frequently Asked Questions
Dotdigital scores higher on our Marketing criteria: 6.8/10 against 6.3/10 for Campaign Monitor. The largest gap is in Analytics: 5/10 for Campaign Monitor and 7/10 for Dotdigital.
Campaign Monitor has a free plan; Dotdigital does not list one.
Dotdigital is the better fit for e-commerce: we rate it 9/10 for them, against 4/10 for Campaign Monitor.
