Brevo vs X2CRM: Complete Comparison (2026)
An in-depth comparison of Brevo and X2CRM to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
X2CRM
5.3/10
X2CRM is an open-source-rooted, highly customizable CRM from X2Engine covering sales, marketing automation, and customer service for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.3/10 |
| Customization | 6/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 4/10 |
| Support | 5/10 | 4/10 |
| Ease of Use | 8/10 | 4/10 |
| Security | 7/10 | 5/10 |
| Cost | 8/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $65/user/mo X2CRM (all modules) |
| Estimated cost for 10 users | $499/mo Professional | $650/mo X2CRM (all modules) |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs X2CRM cost by team size
Brevo costs less at 1 user; X2CRM costs less at 5 users; Brevo costs less at 10 users.
| Team size | Brevo | X2CRM |
|---|---|---|
| 1 user | FreeFree | $65/moX2CRM (all modules) |
| 5 users | $499/moProfessional | $325/moX2CRM (all modules) |
| 10 users | $499/moProfessional | $650/moX2CRM (all modules) |
| 25 users | Contact for pricing | $1,625/moX2CRM (all modules) |
| 50 users | Contact for pricing | $3,250/moX2CRM (all modules) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (X2CRM does not)
- Lower estimated cost for 10 users: $499/mo vs $650/mo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Integration score (7/10 vs 4/10)
- Better fit for freelancers (7/10 vs 3/10)
Why choose X2CRM
- Higher Customization score (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
X2CRM
Pros
- One per-user price of $65 a month includes every module, so there are no feature-gated tiers.
- X2Studio and X2Flow allow deep customization, including custom modules and drag-and-drop workflows.
- Marketing automation is built in, with drip campaigns, landing pages, and web visitor tracking.
- Support case management and DocSign e-signature are included alongside sales tools.
- Open-source roots and past on-premise or private cloud options give control over hosting.
Cons
- Reviewers describe customer support as slow and limited.
- Third-party integrations are fewer than on major CRMs.
- There is a steep learning curve for teams new to CRM.
- A mandatory implementation fee is charged, and the amount is not published.
- Very few public user reviews and a small community limit peer help.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 5.3/10 for X2CRM. The largest gap is in Ease of Use: 8/10 for Brevo and 4/10 for X2CRM.
Brevo costs less for 10 users: about $499/mo on its Professional plan, against about $650/mo on its X2CRM (all modules) plan for X2CRM, billed monthly.
Brevo has a free plan; X2CRM does not list one.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 3/10 for X2CRM.
