Brevo vs Wix Comparison
Compare Brevo vs Wix features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Wix
6.2/10
Wix is a website builder with built-in email marketing, automations, CRM contacts and ecommerce, aimed at small businesses and solo professionals building their online presence.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Cost | 8/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| SMS Marketing | Not listed | |
Brevo vs Wix cost by team size
| Team size | Brevo | Wix |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Scalability score (7/10 vs 5/10)
- Higher Cost score (8/10 vs 6/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for mid-market (6/10 vs 3/10)
- Includes A/B Testing, which Wix lacks
Why choose Wix
- Higher Ease of Use score (9/10 vs 8/10)
- Better fit for agencies (6/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Wix
Pros
- One dashboard covers the website, store, contacts and email campaigns, so small businesses need no separate tools.
- A free email plan allows 200 emails a month, enough for very small lists.
- Reviewers found the drag-and-drop email editor easy to use without onboarding, and it includes an AI assistant.
- Visual automation builder with pre-built templates for selling, retention and payments.
- Segments can be built from contact attributes and from opens and clicks.
Cons
- No native A/B testing for subject lines, content or send times.
- Reporting is basic, and stats can take up to 24 hours to update.
- No time zone or per-subscriber send-time scheduling.
- Email marketing plans are billed separately from website plans, which raises the total cost.
- Reviewers call the email design tools limited for promoting ecommerce products.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for Wix. The largest gap is in Analytics: 6/10 for Brevo and 4/10 for Wix.
Yes, both Brevo and Wix have a free plan.
Brevo is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Wix.
Brevo has A/B Testing, which Wix lacks.
