Brevo vs Thinkific Comparison
Compare Brevo vs Thinkific features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Thinkific
5.8/10
Thinkific is a cloud platform for creators and businesses to build, market, and sell online courses, communities, memberships, and live cohort programs.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 8/10 | 4/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | €107/mo Start |
| Estimated cost for 10 users | $499/mo Professional | €488/mo Expand |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
Brevo vs Thinkific cost by team size
| Team size | Brevo | Thinkific |
|---|---|---|
| 1 user | FreeFree | €107/moStart |
| 5 users | $499/moProfessional | €213/moGrow |
| 10 users | $499/moProfessional | €488/moExpand |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Thinkific does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Analytics score (6/10 vs 5/10)
- Better fit for startups (8/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 4/10)
Why choose Thinkific
- Higher Support score (6/10 vs 5/10)
- Better fit for enterprise (6/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Thinkific
Pros
- The drag-and-drop course builder is easy for first-time course creators to learn, according to several reviews.
- All plans include unlimited courses, live cohorts, certificates, and memberships.
- Thinkific Payments charges only standard processing fees, with no additional gateway fee.
- The Plus tier offers enterprise controls, including SSO, SCORM, CRM integrations, and an SLA.
Cons
- There is no free plan, so the entry price of 107 euros a month is high for beginners.
- Reviewers say design customization and funnel tools are weaker than Kajabi's.
- Some users report that paid students can share content URLs and that closing an account is difficult.
- Branding removal, the API, and reporting require the Grow plan or higher.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5.8/10 for Thinkific. The largest gap is in Cost: 8/10 for Brevo and 4/10 for Thinkific.
Brevo has a free plan; Thinkific does not list one.
Brevo is the better fit for startups: we rate it 8/10 for them, against 4/10 for Thinkific.
