Brevo vs Shopify Comparison
Compare Brevo vs Shopify features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Shopify
6.8/10
Shopify is an e-commerce platform for building online stores. It includes built-in marketing tools: Shopify Messaging for email and SMS campaigns, customer segmentation, and automations.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.8/10 |
| Scalability | 7/10 | 8/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 6/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $39/mo Basic |
| Estimated cost for 10 users | $499/mo Professional | $39/mo Basic |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| Webinars | Not listed | |
Brevo vs Shopify cost by team size
Brevo costs less at 1 user; Shopify costs less from 5 to 10 users.
| Team size | Brevo | Shopify |
|---|---|---|
| 1 user | FreeFree | $39/moBasic |
| 5 users | $499/moProfessional | $39/moBasic |
| 10 users | $499/moProfessional | $39/moBasic |
| 25 users | Contact for pricing | $39/moBasic |
| 50 users | Contact for pricing | $39/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Shopify does not)
- Higher Cost score (8/10 vs 6/10)
- Higher Customization score (6/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 5/10)
- Better fit for freelancers (7/10 vs 5/10)
Why choose Shopify
- Lower estimated cost for 10 users: $39/mo vs $499/mo
- Higher Scalability score (8/10 vs 7/10)
- Higher Security score (8/10 vs 7/10)
- Better fit for e-commerce (10/10 vs 6/10)
- Better fit for agencies (6/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Shopify
Pros
- Every plan includes 10,000 free emails a month, and billing is by emails sent rather than by contact count.
- Email templates pull in store branding and products automatically, so merchants can build shoppable campaigns without design work.
- Segments and automations use native order and customer data, with no syncing to another tool.
- Abandoned cart recovery and multichannel selling are part of the core platform.
- A large app ecosystem lets merchants add tools such as Klaviyo or Omnisend when they outgrow the native features.
Cons
- Independent comparisons report that A/B testing for emails is missing or limited to subject lines.
- Segmentation and reporting are simpler than in dedicated email platforms such as Klaviyo.
- The marketing tools only work with Shopify stores.
- Total cost climbs with paid themes, paid apps and transaction fees, and the free trial is short.
- SMS is only available in select countries.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.8/10 for Shopify. The largest gap is in Cost: 8/10 for Brevo and 6/10 for Shopify.
Shopify costs less for 10 users: about $39/mo on its Basic plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Shopify does not list one.
Shopify is the better fit for e-commerce: we rate it 10/10 for them, against 6/10 for Brevo.
