Brevo vs Sendlane Comparison
Compare Brevo vs Sendlane features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Sendlane
6.3/10
Sendlane is an email and SMS marketing automation platform for ecommerce brands, with send-based pricing, deep store integrations and service-heavy support.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 8/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $100/mo Email plan (entry) |
| Estimated cost for 10 users | $499/mo Professional | Free Free Trial |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Brevo vs Sendlane cost by team size
Brevo and Sendlane cost the same at 1 user; Sendlane costs less from 5 to 10 users.
| Team size | Brevo | Sendlane |
|---|---|---|
| 1 user | FreeFree | FreeFree Trial |
| 5 users | $499/moProfessional | FreeFree Trial |
| 10 users | $499/moProfessional | FreeFree Trial |
| 25 users | Contact for pricing | FreeFree Trial |
| 50 users | Contact for pricing | FreeFree Trial |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Cost score (8/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for freelancers (7/10 vs 2/10)
- Better fit for startups (8/10 vs 5/10)
Why choose Sendlane
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Support score (8/10 vs 5/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for e-commerce (10/10 vs 6/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Sendlane
Pros
- Pricing is based on email sends with unlimited contact profiles, so large but rarely mailed lists cost no more.
- Support scales with account size, from 24/7 chat to dedicated success managers, Slack channels and dedicated IPs.
- Deep data integrations with Shopify and WooCommerce power abandoned cart, back-in-stock and review flows.
- Email, SMS, forms and reviews in one platform, with revenue attribution.
- The 60-day trial is longer than most competitors offer.
Cons
- Reviewers say costs rise sharply as sending volume grows.
- Fewer native integrations than larger rivals, according to some reviewers.
- SMS needs a monthly activation fee and is not available during the trial.
- Long-term product direction is uncertain after the Privy acquisition in 2026.
- The pricing page has inconsistencies and no annual price shown, so buyers need to talk to sales.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Sendlane. The largest gap is in Cost: 8/10 for Brevo and 5/10 for Sendlane.
Sendlane costs less for 10 users: free on its Free Trial plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Sendlane have a free plan.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 2/10 for Sendlane.
