Brevo vs Sage CRM: Complete Comparison (2026)
An in-depth comparison of Brevo and Sage CRM to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Sage CRM
5.6/10
Sage CRM is a modular sales, marketing and customer service CRM for small and midsize businesses, designed to integrate closely with Sage accounting and ERP products.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.6/10 |
| Customization | 6/10 | 7/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Cost | 8/10 | 5/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $45/user/mo Sage CRM (cloud, as reported by third parties) |
| Estimated cost for 10 users | $499/mo Professional | $450/mo Sage CRM (cloud, as reported by third parties) |
| Features | ||
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Sage CRM cost by team size
Brevo costs less at 1 user; Sage CRM costs less from 5 to 10 users.
| Team size | Brevo | Sage CRM |
|---|---|---|
| 1 user | FreeFree | $45/moSage CRM (cloud, as reported by third parties) |
| 5 users | $499/moProfessional | $225/moSage CRM (cloud, as reported by third parties) |
| 10 users | $499/moProfessional | $450/moSage CRM (cloud, as reported by third parties) |
| 25 users | Contact for pricing | $1,125/moSage CRM (cloud, as reported by third parties) |
| 50 users | Contact for pricing | $2,250/moSage CRM (cloud, as reported by third parties) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Sage CRM does not)
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Cost score (8/10 vs 5/10)
- Better fit for startups (8/10 vs 3/10)
- Better fit for marketing teams (7/10 vs 5/10)
Why choose Sage CRM
- Lower estimated cost for 10 users: $450/mo vs $499/mo
- Higher Customization score (7/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Sage CRM
Pros
- Integrates tightly with Sage accounting and ERP products (Sage 50 to X3 and Intacct), which reviewers value for shared customer and financial data.
- Its modular licensing lets buyers pay only for the sales, marketing or service module they need.
- The service module is fairly complete, with SLAs, a knowledge base and a self-service portal.
- Recent releases added Microsoft Graph Exchange Online sync, OAuth 2.0 and outbound webhooks.
Cons
- Sage publishes no pricing, so buyers have to go through sales or partners to get a quote.
- Third-party sources put the starting price (about 39 to 45 USD per user per month) above many modern cloud CRMs.
- Development is slow: SSO and MFA had only been under exploration since 2024, and classic dashboards are deprecated.
- Some reviewers find tasks such as loading client accounts complicated.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 5.6/10 for Sage CRM. The largest gap is in Cost: 8/10 for Brevo and 5/10 for Sage CRM.
Sage CRM costs less for 10 users: about $450/mo on its Sage CRM (cloud, as reported by third parties) plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Sage CRM does not list one.
Brevo is the better fit for startups: we rate it 8/10 for them, against 3/10 for Sage CRM.
