Brevo vs rapidmail Comparison
Compare Brevo vs rapidmail features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
rapidmail
6.2/10
German, GDPR-focused email marketing tool for small and mid-sized businesses to design, send and analyse newsletters, with all servers hosted in Germany.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 8/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 4/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
Brevo vs rapidmail cost by team size
| Team size | Brevo | rapidmail |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (rapidmail does not)
- Higher Integration score (7/10 vs 4/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for developers (6/10 vs 3/10)
Why choose rapidmail
- Higher Support score (8/10 vs 5/10)
- Higher Security score (8/10 vs 7/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
rapidmail
Pros
- All servers are in Germany and the service is built around GDPR, a reason reviewers give for leaving Mailchimp.
- Support by phone, email and ticket is included on all plans, and the vendor cites an average response time of 9 minutes.
- The drag-and-drop editor, 250+ templates and one-click branded designs make it easy for non-technical users to produce newsletters.
- Pay-as-you-go credits suit organisations that send only occasionally.
- Membership of the Certified Senders Alliance supports strong deliverability, which reviewers praise.
Cons
- Automation is basic and not suited to complex multi-step journeys.
- Ready-made integrations are limited to Shopware and WooCommerce plugins, so other systems need the API.
- Reviewers mention limited layout and image-editing flexibility.
- Some users criticise price transparency and price increases.
- The product is focused on German-speaking markets.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for rapidmail. The largest gap is in Integration: 7/10 for Brevo and 4/10 for rapidmail.
Brevo has a free plan; rapidmail does not list one.
Brevo is the better fit for developers: we rate it 6/10 for them, against 3/10 for rapidmail.
