Brevo vs OroCRM: Complete Comparison (2026)
An in-depth comparison of Brevo and OroCRM to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
OroCRM
6/10
Open source CRM built on OroPlatform and Symfony. It manages leads, opportunities, accounts, cases and campaigns for mid-size and large businesses that need deep customization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 8/10 | 5/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $116/user/mo Enterprise Edition |
| Estimated cost for 10 users | $499/mo Professional | Free Community Edition |
| Features | ||
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs OroCRM cost by team size
Brevo and OroCRM cost the same at 1 user; OroCRM costs less from 5 to 10 users.
| Team size | Brevo | OroCRM |
|---|---|---|
| 1 user | FreeFree | FreeCommunity Edition |
| 5 users | $499/moProfessional | FreeCommunity Edition |
| 10 users | $499/moProfessional | FreeCommunity Edition |
| 25 users | Contact for pricing | FreeCommunity Edition |
| 50 users | Contact for pricing | FreeCommunity Edition |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (8/10 vs 5/10)
- Better fit for small business (9/10 vs 4/10)
- Better fit for freelancers (7/10 vs 2/10)
Why choose OroCRM
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Customization score (9/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
OroCRM
Pros
- The Community Edition is open source under OSL-3.0, so you can self-host it with no licence fees.
- The Symfony-based OroPlatform lets developers deeply customize entities, workflows and the user interface.
- A built-in workflow engine covers leads, opportunities and tasks, and teams can add custom workflows.
- Opportunities support multiple currencies, and Enterprise supports multiple organizations, which suits companies operating in several regions.
- Mailchimp, Dotdigital and Zendesk integrations are documented.
Cons
- Email campaigns depend on Mailchimp or Dotdigital, with no native email marketing engine.
- Self-hosting and customization need PHP and Symfony developers.
- Oro does not publish Enterprise pricing on its own site.
- There are very few independent user reviews, which makes it hard to judge vendor support.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6/10 for OroCRM. The largest gap is in Ease of Use: 8/10 for Brevo and 4/10 for OroCRM.
OroCRM costs less for 10 users: free on its Community Edition plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and OroCRM have a free plan.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 2/10 for OroCRM.
