Brevo vs MoEngage Comparison
Compare Brevo vs MoEngage features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
MoEngage
6.3/10
MoEngage is a customer engagement platform that lets consumer brands segment users and run cross-channel campaigns over push, email, SMS, in-app and web.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 7/10 | 9/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 8/10 | 3/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Security | 7/10 | 9/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
Brevo vs MoEngage cost by team size
| Team size | Brevo | MoEngage |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (MoEngage does not)
- Higher Cost score (8/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 3/10)
- Better fit for freelancers (7/10 vs 1/10)
Why choose MoEngage
- Higher Scalability score (9/10 vs 7/10)
- Higher Security score (9/10 vs 7/10)
- Better fit for enterprise (9/10 vs 4/10)
- Better fit for marketing teams (9/10 vs 7/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
MoEngage
Pros
- Covers many channels in one tool, including push, email, SMS, in-app, on-site and ad audience sync.
- Reviewers report measurable retention gains from abandoned-cart and behavioral journeys.
- Security credentials are extensive: SOC 2 Type 2, ISO 27001:2022, ISO 27701, CSA STAR Level 2, and a HIPAA assessment.
- Proven at very large scale, with over a trillion messages a month across more than 1,350 brands.
- Segmentation is rich, covering behavioral, RFM and affinity segments.
Cons
- No public pricing, and reviewers frequently call it expensive.
- Many capabilities are paid add-ons, such as WhatsApp, landing pages and predictions.
- Reviewers find onboarding and implementation documentation confusing.
- Custom reporting is limited, and some users report data discrepancies.
- Integrations can be complex for advanced use cases.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for MoEngage. The largest gap is in Cost: 8/10 for Brevo and 3/10 for MoEngage.
Brevo has a free plan; MoEngage does not list one.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 1/10 for MoEngage.
