Brevo vs listmonk Comparison
Compare Brevo vs listmonk features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
listmonk
6.6/10
listmonk is a free, open-source, self-hosted newsletter and mailing list manager. Technical teams use it to send high-volume email campaigns and transactional email through their own SMTP providers.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 9/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 8/10 | 10/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 7/10 | 5/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 3/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Free Self-hosted (open source) |
| Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Webinars | Not listed | |
Brevo vs listmonk cost by team size
Brevo and listmonk cost the same at 1 user; listmonk costs less from 5 to 10 users.
| Team size | Brevo | listmonk |
|---|---|---|
| 1 user | FreeFree | FreeSelf-hosted (open source) |
| 5 users | $499/moProfessional | FreeSelf-hosted (open source) |
| 10 users | $499/moProfessional | FreeSelf-hosted (open source) |
| 25 users | Contact for pricing | FreeSelf-hosted (open source) |
| 50 users | Contact for pricing | FreeSelf-hosted (open source) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Integration score (7/10 vs 5/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for freelancers (7/10 vs 3/10)
Why choose listmonk
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Customization score (9/10 vs 6/10)
- Higher Scalability score (9/10 vs 7/10)
- Better fit for developers (9/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
listmonk
Pros
- The software has no licence or per-subscriber fees. A reviewer estimates 100,000 subscribers on weekly sends costs about 45 USD a month in hosting and SES fees.
- Reviewers report it handles hundreds of thousands to millions of subscribers on modest hardware.
- Multi-SMTP queues with rate limiting let you mix providers such as SES, Postmark or Mailgun.
- SQL-based segmentation and Go templating give developers very fine control.
- It includes a transactional API, OIDC SSO, role-based permissions and scoped API tokens.
Cons
- You must set up and run Docker or the binary, PostgreSQL, a reverse proxy and SMTP yourself.
- Support comes only from the community on GitHub, with no SLA.
- It has no behavioural automation or drip sequences.
- Deliverability and list cleaning depend on your own DNS and provider configuration.
- Reviewers say it has fewer integrations, templates and tutorials than commercial platforms.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for listmonk. The largest gap is in Ease of Use: 8/10 for Brevo and 4/10 for listmonk.
Listmonk costs less for 10 users: free on its Self-hosted (open source) plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and listmonk have a free plan.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 3/10 for listmonk.
