Brevo vs Leadpages Comparison
Compare Brevo vs Leadpages features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Leadpages
5.9/10
AI-assisted landing page and small website builder that helps small businesses and marketers publish, test and optimize lead-capture pages without code.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.9/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 5/10 |
| Cost | 8/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $29/mo Pro |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Landing Pages | ||
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
Brevo vs Leadpages cost by team size
Brevo costs less at 1 user.
| Team size | Brevo | Leadpages |
|---|---|---|
| 1 user | FreeFree | $29/moPro |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Leadpages does not)
- Higher Scalability score (7/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for mid-market (6/10 vs 3/10)
- Better fit for startups (8/10 vs 6/10)
Why choose Leadpages
Our data shows no clear advantage over Brevo.
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Leadpages
Pros
- No plan caps traffic, unlike visitor-capped rivals such as Instapage and Landingi that reviewers compare it with.
- The AI page builder drafts a branded landing page from a short description in about a minute, which suits non-technical users.
- Flat per-plan pricing with no per-seat charges keeps costs predictable for one-person and small teams.
- Higher tiers bundle optimization tools such as Smart Traffic, heatmaps, personalization and lead enrichment that are often sold separately.
Cons
- A/B testing starts at the $99 Grow plan. The $29 and $49 plans have no split testing.
- Pro, Business and Grow allow only 5 active integrations, and HubSpot plus offline ad conversions need the $199 Optimize plan.
- The 7-day trial needs a card and charges automatically, and reviewers report surprise renewals and difficult refunds.
- Some users report forms and payment buttons broke after the move to the new editor, and recent reviews mention slow support replies.
- Design flexibility is narrower than Unbounce or Webflow, and checkout has no inventory, shipping or tax handling.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5.9/10 for Leadpages. The largest gap is in Cost: 8/10 for Brevo and 6/10 for Leadpages.
Brevo has a free plan; Leadpages does not list one.
Brevo is the better fit for mid-market: we rate it 6/10 for them, against 3/10 for Leadpages.
