Brevo vs Keila: Complete Comparison (2026)
An in-depth comparison of Brevo and Keila to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Keila
5.8/10
Open-source, AGPL-licensed newsletter platform from Germany for sending email campaigns and running sign-up forms, available as an EU-hosted cloud service or self-hosted with Docker.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 4/10 |
| Cost | 8/10 | 9/10 |
| Integration | 7/10 | 3/10 |
| Analytics | 6/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | €8/mo Keila XS |
| Estimated cost for 10 users | $499/mo Professional | €8/mo Keila XS |
| Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
Brevo vs Keila cost by team size
| Team size | Brevo | Keila |
|---|---|---|
| 1 user | FreeFree | €8/moKeila XS |
| 5 users | $499/moProfessional | €8/moKeila XS |
| 10 users | $499/moProfessional | €8/moKeila XS |
| 25 users | Contact for pricing | €8/moKeila XS |
| 50 users | Contact for pricing | €8/moKeila XS |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Keila does not)
- Higher Integration score (7/10 vs 3/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for mid-market (6/10 vs 3/10)
Why choose Keila
- Higher Customization score (7/10 vs 6/10)
- Higher Cost score (9/10 vs 8/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Keila
Pros
- Fully open source under AGPLv3, with no proprietary premium features, so it can be self-hosted free with Docker.
- Pricing is based on emails sent and every plan includes unlimited contacts, which helps large lists that send rarely.
- The cloud is hosted in Germany and France, which suits organisations with GDPR concerns.
- Several editing modes are available, including a block editor, Markdown, MJML and plain text, plus Liquid personalisation.
- Mail can go out through your own SMTP, SES, Mailgun, Postmark or SendGrid account.
Cons
- There is no free cloud plan, and pricing is listed only for monthly billing.
- Automation is basic, and the template library is small, according to comparison reviews.
- There are few integrations, and the Zapier connector is still in private beta.
- No security certifications are published.
- It has no e-commerce, SMS or landing page builder features.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5.8/10 for Keila. The largest gap is in Integration: 7/10 for Brevo and 3/10 for Keila.
Brevo has a free plan; Keila does not list one.
Brevo is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Keila.
