Brevo vs karmaCRM: Complete Comparison (2026)
An in-depth comparison of Brevo and karmaCRM to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
karmaCRM
4.8/10
karmaCRM is a simple, customizable cloud CRM for small businesses that need contacts, deals, tasks, email sync, and basic email campaigns.
Feature-by-Feature Comparison
| Feature | | K karmaCRM |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 4.8/10 |
| Analytics | 6/10 | 3/10 |
| Cost | 8/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 5/10 |
| Integration | 7/10 | 5/10 |
| Scalability | 7/10 | 3/10 |
| Security | 7/10 | 3/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $28/user/mo Basic |
| Estimated cost for 10 users | $499/mo Professional | $550/mo Premium |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs karmaCRM cost by team size
Brevo costs less at 1 user; karmaCRM costs less at 5 users; Brevo costs less at 10 users.
| Team size | Brevo | karmaCRM |
|---|---|---|
| 1 user | FreeFree | $55/moPremium |
| 5 users | $499/moProfessional | $275/moPremium |
| 10 users | $499/moProfessional | $550/moPremium |
| 25 users | Contact for pricing | $1,375/moPremium |
| 50 users | Contact for pricing | $2,750/moPremium |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (karmaCRM does not)
- Lower estimated cost for 10 users: $499/mo vs $550/mo
- Higher Scalability score (7/10 vs 3/10)
- Higher Security score (7/10 vs 3/10)
- Better fit for marketing teams (7/10 vs 4/10)
KWhy choose karmaCRM
- Higher Support score (6/10 vs 5/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
KkarmaCRM
Pros
- Every plan includes unlimited contacts, companies, and deals, so costs rise only with the number of users.
- Two-way sync with Gmail, Google Calendar, and Google Contacts suits teams that run on Google Workspace.
- Reviewers say users can customize fields, labels, tabs, and dashboard widgets.
- The 14-day trial includes Pro features and needs no credit card, and there is no long-term contract.
- Some reviewers say support replied quickly, including on weekends.
Cons
- Reviewers describe the interface as dated and cluttered, and navigation as confusing.
- Reviewers say the mobile app has limited features.
- Reviewers report file storage limits on the Basic and Pro plans.
- The vendor gives no refunds on cancellation or downgrade, and the pricing page shows only annual-billing prices.
- Independent reviews are few and mostly from 2016 to 2019, and the vendor publishes no security certifications.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 4.8/10 for karmaCRM. The largest gap is in Scalability: 7/10 for Brevo and 3/10 for karmaCRM.
Brevo costs less for 10 users: about $499/mo on its Professional plan, against about $550/mo on its Premium plan for karmaCRM, billed monthly.
Brevo has a free plan; karmaCRM does not list one.
Brevo is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for karmaCRM.
