Brevo vs Gumroad: Complete Comparison (2026)
An in-depth comparison of Brevo and Gumroad to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Gumroad
5/10
Gumroad is a platform for creators and small businesses to sell digital products, memberships and courses, with built-in checkout, email broadcasts and automated workflows.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5/10 |
| Scalability | 7/10 | 4/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 3/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 3/10 |
| Cost | 8/10 | 6/10 |
| Integration | 7/10 | 5/10 |
| Analytics | 6/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Free Standard (pay per sale) |
| Features | ||
| SMS Marketing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| Landing Pages | Not listed | |
| Webinars | Not listed | |
Brevo vs Gumroad cost by team size
Brevo and Gumroad cost the same at 1 user; Gumroad costs less from 5 to 10 users.
| Team size | Brevo | Gumroad |
|---|---|---|
| 1 user | FreeFree | FreeStandard (pay per sale) |
| 5 users | $499/moProfessional | FreeStandard (pay per sale) |
| 10 users | $499/moProfessional | FreeStandard (pay per sale) |
| 25 users | Contact for pricing | FreeStandard (pay per sale) |
| 50 users | Contact for pricing | FreeStandard (pay per sale) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Scalability score (7/10 vs 4/10)
- Higher Customization score (6/10 vs 3/10)
- Better fit for mid-market (6/10 vs 2/10)
- Better fit for enterprise (4/10 vs 2/10)
- Includes SMS Marketing, which Gumroad lacks
Why choose Gumroad
- Lower estimated cost for 10 users: Free vs $499/mo
- Better fit for freelancers (9/10 vs 7/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Gumroad
Pros
- There is no monthly fee, so sellers pay only when they make a sale.
- As merchant of record since 2025, Gumroad handles global sales tax and VAT for sellers.
- Email broadcasts and workflows are built in, and can be filtered by whether a customer has or has not bought a product.
- Setup is quick, with a clean checkout and file delivery, and checkout can be embedded on an existing site.
- Discounts, affiliates and memberships come built in.
Cons
- The 10% + $0.50 fee per sale becomes expensive for high-volume sellers, and Discover sales cost 30%.
- There are no advanced funnels, behavioural tagging or complex segmentation.
- Storefront customization is limited.
- On Trustpilot, sellers report withheld payouts and account suspensions with little warning, and the rating is low.
- Reviewers say there is no dedicated 24/7 human support.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5/10 for Gumroad. The largest gap is in Customization: 6/10 for Brevo and 3/10 for Gumroad.
Gumroad costs less for 10 users: free on its Standard (pay per sale) plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Gumroad have a free plan.
Brevo is the better fit for mid-market: we rate it 6/10 for them, against 2/10 for Gumroad.
Brevo has SMS Marketing, which Gumroad lacks.
