Brevo Sales CRM vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Brevo Sales CRM and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Brevo Sales CRM
6/10
Brevo's sales CRM for small B2B and service teams, covering deal pipelines, tasks, meeting booking and VoIP calling alongside Brevo's email and SMS marketing.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6/10 | 6.9/10 |
| Analytics | 4/10 | 7/10 |
| Cost | 8/10 | 5/10 |
| Customization | 5/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 7/10 | 9/10 |
| Scalability | 5/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $31/user/mo Sales Essentials | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | Free Sales Free | $200/mo Sales Hub Starter |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
Brevo Sales CRM vs HubSpot cost by team size
Brevo Sales CRM and HubSpot cost the same at 1 user; Brevo Sales CRM costs less from 5 users.
| Team size | Brevo Sales CRM | HubSpot |
|---|---|---|
| 1 user | FreeSales Free | FreeFree |
| 5 users | FreeSales Free | $100/moSales Hub Starter |
| 10 users | FreeSales Free | $200/moSales Hub Starter |
| 25 users | FreeSales Free | $500/moSales Hub Starter |
| 50 users | FreeSales Free | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo Sales CRM
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (8/10 vs 5/10)
Why choose HubSpot
- Higher Analytics score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for mid-market (8/10 vs 3/10)
- Better fit for enterprise (6/10 vs 3/10)
Pros & Cons
Brevo Sales CRM
Pros
- Basic deal tracking is free on every Brevo plan, with up to 50 open deals.
- Sales and marketing share one contact database, so emails, SMS and deals sit on the same contact record.
- Sales Advanced includes VoIP calling with per-user numbers, recordings and transcripts.
- Meeting booking with Google Meet and Zoom is included at no extra cost.
- Paid sales seats cost about 31 USD a month, well below most dedicated CRMs.
Cons
- Reviewers say the reporting offers only simple charts for deals won and revenue.
- The sales packages are billed on top of a marketing plan, and calling requires the Professional plan or higher.
- A community forum thread shows users asking Brevo to raise a limit of 10 sales users.
- Some reviewers find the interface confusing and say live chat support is missing.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6/10 for Brevo Sales CRM. The largest gap is in Analytics: 4/10 for Brevo Sales CRM and 7/10 for HubSpot.
Brevo Sales CRM costs less for 10 users: free on its Sales Free plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both Brevo Sales CRM and HubSpot have a free plan.
HubSpot is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Brevo Sales CRM.
