Bigin by Zoho CRM vs Salesforce Sales Cloud Comparison
Compare Bigin by Zoho CRM vs Salesforce Sales Cloud features, pricing, and more.
Last updated: November 2026
Bigin by Zoho CRM
6.8/10
Bigin is a pipeline-based CRM from Zoho for small and micro businesses that need affordable deal tracking, contact management and simple automation.
Salesforce Sales Cloud
7.2/10
Salesforce Sales Cloud is a cloud CRM for managing leads, opportunities, forecasts and sales workflows, sold in editions from a free two-user suite to enterprise AI bundles.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 7.2/10 |
| Analytics | 5/10 | 9/10 |
| Cost | 9/10 | 2/10 |
| Customization | 4/10 | 10/10 |
| Ease of Use | 9/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Scalability | 4/10 | 10/10 |
| Security | 7/10 | 9/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/user/mo Express | $25/user/mo Starter Suite |
| Estimated cost for 10 users | $90/mo Express | $250/mo Starter Suite |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Marketing Automation | Not listed | |
| Customer Support Management | Not listed | |
Which One Should You Choose?
Why choose Bigin by Zoho CRM
- Lower estimated cost for 10 users: $90/mo vs $250/mo
- Higher Cost score (9/10 vs 2/10)
- Higher Ease of Use score (9/10 vs 4/10)
- Better fit for freelancers (8/10 vs 3/10)
- Better fit for small business (9/10 vs 5/10)
Why choose Salesforce Sales Cloud
- Higher Customization score (10/10 vs 4/10)
- Higher Scalability score (10/10 vs 4/10)
- Better fit for enterprise (10/10 vs 2/10)
- Better fit for mid-market (8/10 vs 4/10)
Pros & Cons
Bigin by Zoho CRM
Pros
- Paid plans start at $7 per user per month on annual billing, below HubSpot and Salesforce according to reviewers.
- Small teams can set it up quickly. Zoho cites a 30-minute guided setup, and a PeerSpot reviewer was operational within about two weeks.
- The free plan includes built-in calling, mobile apps and web forms.
- It connects natively to the Zoho suite, and paying customers can upgrade to Zoho CRM.
- Security features include SSO, MFA, audit logs and HIPAA-related controls.
Cons
- Reviewers often cite limited customisation of fields, workflows and reports.
- Marketing tools are basic, and WhatsApp messaging requires buying credits.
- Some users find the mobile interface weak.
- PeerSpot reviewers found the slab-based pricing and limits confusing.
- It has no built-in support ticketing.
Salesforce Sales Cloud
Pros
- AgentExchange (formerly AppExchange) and built-in Slack integration give it the widest ecosystem of add-on apps and connectors among CRMs.
- Admins can tailor objects, Flow automation and dashboards in great depth, and reviewers on Capterra and SoftwareFinder repeatedly praise its customization and reporting.
- It scales from a free two-user suite to enterprise editions with sandboxes, high API allowances and security tooling such as Security Center and Data Detect.
- Agentforce AI is built in, with prospecting agents, pipeline forecasting insights and call coaching added in the Winter 27 release.
- Gartner has named it a Leader in CRM Sales Platforms for 20 years in a row, according to Salesforce.
Cons
- List prices rose again in September 2026. Core costs $195 and Advanced $395 per user per month, roughly 11 and 13 percent above the Enterprise and Unlimited editions they replaced.
- Many capabilities are paid extras, including API access on Pro, Agentforce, Sales Dialer and Revenue Intelligence, so the real budget is well above the entry price.
- Pro Suite and higher editions require annual contracts, and analysts note that downgrading mid-contract is difficult.
- Reviewers say small businesses often need an in-house admin or paid partners to run it, and that they use only a fraction of the features they pay for.
- Capterra gives it 4.0 out of 5 for ease of use, and G2 reviewers cite a steep learning curve for new users.
