Bigin by Zoho CRM vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Bigin by Zoho CRM and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Bigin by Zoho CRM
6.8/10
Bigin is a pipeline-based CRM from Zoho for small and micro businesses that need affordable deal tracking, contact management and simple automation.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.9/10 |
| Customization | 4/10 | 6/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 7/10 | 9/10 |
| Support | 7/10 | 6/10 |
| Ease of Use | 9/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Cost | 9/10 | 5/10 |
| Scalability | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/user/mo Express | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $90/mo Express | $200/mo Sales Hub Starter |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
Bigin by Zoho CRM vs HubSpot cost by team size
Bigin by Zoho CRM and HubSpot cost the same at 1 user; Bigin by Zoho CRM costs less from 5 users.
| Team size | Bigin by Zoho CRM | HubSpot |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $45/moExpress | $100/moSales Hub Starter |
| 10 users | $90/moExpress | $200/moSales Hub Starter |
| 25 users | $225/moExpress | $500/moSales Hub Starter |
| 50 users | $450/moExpress | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Bigin by Zoho CRM
- Lower estimated cost for 10 users: $90/mo vs $200/mo
- Higher Cost score (9/10 vs 5/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 5/10)
Why choose HubSpot
- Higher Scalability score (7/10 vs 4/10)
- Higher Customization score (6/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 3/10)
- Better fit for enterprise (6/10 vs 2/10)
Pros & Cons
Bigin by Zoho CRM
Pros
- Paid plans start at $7 per user per month on annual billing, below HubSpot and Salesforce according to reviewers.
- Small teams can set it up quickly. Zoho cites a 30-minute guided setup, and a PeerSpot reviewer was operational within about two weeks.
- The free plan includes built-in calling, mobile apps and web forms.
- It connects natively to the Zoho suite, and paying customers can upgrade to Zoho CRM.
- Security features include SSO, MFA, audit logs and HIPAA-related controls.
Cons
- Reviewers often cite limited customisation of fields, workflows and reports.
- Marketing tools are basic, and WhatsApp messaging requires buying credits.
- Some users find the mobile interface weak.
- PeerSpot reviewers found the slab-based pricing and limits confusing.
- It has no built-in support ticketing.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.8/10 for Bigin by Zoho CRM. The largest gap is in Cost: 9/10 for Bigin by Zoho CRM and 5/10 for HubSpot.
Bigin by Zoho CRM costs less for 10 users: about $90/mo on its Express plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both Bigin by Zoho CRM and HubSpot have a free plan.
HubSpot is the better fit for marketing teams: we rate it 8/10 for them, against 3/10 for Bigin by Zoho CRM.
