Backstop CRM vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Backstop CRM and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Backstop CRM
5.5/10
Backstop CRM is a cloud CRM for investment firms that centralizes contacts, relationships, and meeting notes. Its users include hedge funds, private equity firms, pensions, endowments, and family offices.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.5/10 | 6.9/10 |
| Customization | 6/10 | 6/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 5/10 | 9/10 |
| Support | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Security | 6/10 | 7/10 |
| Cost | 4/10 | 5/10 |
| Scalability | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | Contact for pricing | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Sales Automation | Not listed | |
Backstop CRM vs HubSpot cost by team size
| Team size | Backstop CRM | HubSpot |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | $100/moSales Hub Starter |
| 10 users | Contact for pricing | $200/moSales Hub Starter |
| 25 users | Contact for pricing | $500/moSales Hub Starter |
| 50 users | Contact for pricing | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Backstop CRM
- Higher Support score (7/10 vs 6/10)
Why choose HubSpot
- Has a free plan (Backstop CRM does not)
- Higher Integration score (9/10 vs 5/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for freelancers (5/10 vs 1/10)
Pros & Cons
Backstop CRM
Pros
- Built for investment firms, with record types such as vehicles, opportunities, and due diligence notes
- The Outlook plug-in saves emails, attachments, and meeting notes to Backstop on web and desktop, PC and Mac
- Reviewers on Capterra and Software Advice rate it about 4.3 out of 5 overall and 4.4 for customer support
- Reviewers say Excel add-ins let them pull data out and build detailed reports
Cons
- Reviewers describe the interface as dated
- The mobile app and mobile responsiveness get poor reviews
- Some reviewers find the reporting features complicated
- Pricing is not published and must be quoted by sales
- There is no marketing automation or built-in calling of the kind general-purpose CRMs offer
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 5.5/10 for Backstop CRM. The largest gap is in Integration: 5/10 for Backstop CRM and 9/10 for HubSpot.
HubSpot has a free plan; Backstop CRM does not list one.
HubSpot is the better fit for freelancers: we rate it 5/10 for them, against 1/10 for Backstop CRM.
