Attio vs Zoho CRM Comparison
Compare Attio vs Zoho CRM features, pricing, and more.
Last updated: November 2026
Attio
6.9/10
Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.
Zoho CRM
7.2/10
Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.
Feature-by-Feature Comparison
| Feature | | Z Zoho CRM |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.2/10 |
| Customization | 9/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Integration | 6/10 | 8/10 |
| Support | 6/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Cost | 6/10 | 8/10 |
| Scalability | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €39/user/mo Plus | $20/user/mo Standard |
| Estimated cost for 10 users | €390/mo Plus | $200/mo Standard |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
Attio vs Zoho CRM cost by team size
| Team size | Attio | Zoho CRM |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | €195/moPlus | $100/moStandard |
| 10 users | €390/moPlus | $200/moStandard |
| 25 users | €2,325/moPro | $500/moStandard |
| 50 users | €4,650/moPro | $1,000/moStandard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Attio
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Customization score (9/10 vs 8/10)
- Better fit for startups (9/10 vs 7/10)
ZWhy choose Zoho CRM
- Higher Integration score (8/10 vs 6/10)
- Higher Cost score (8/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Attio
Pros
- The custom objects and attributes let teams model non-standard processes such as fundraising or partnerships.
- Email and calendar sync builds and enriches contact and company records automatically.
- A Free plan for up to 3 seats and transparent per-seat pricing make it easy to start.
- Pro call intelligence records Zoom, Meet and Teams calls and fills fields from transcripts.
- Developers get API access on every plan, plus webhooks, an App SDK and an MCP server.
Cons
- The native integration catalog is smaller than HubSpot's or Salesforce's.
- Mailbox sending caps make it unsuitable for high-volume outbound SDR teams.
- Plus stops at 10 seats, so the 11th seat forces an upgrade to Pro.
- AI features and workflows draw on credit pools that can run out.
- Reviews say the mobile app has fewer features than the web version, and some report inconsistent support.
ZZoho CRM
Pros
- The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
- Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
- Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
- Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.
Cons
- Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
- Reviewers report a learning curve, especially when building workflow automation.
- Advanced automation often needs developers or custom functions.
- Reviews often mention slow or limited customer support and occasional sluggish performance.
- Zia AI is only included from the Enterprise edition up.
Not sold on either?
Frequently Asked Questions
Zoho CRM scores higher on our CRM criteria: 7.2/10 against 6.9/10 for Attio. The largest gap is in Cost: 6/10 for Attio and 8/10 for Zoho CRM.
Yes, both Attio and Zoho CRM have a free plan.
Zoho CRM is the better fit for enterprise: we rate it 6/10 for them, against 4/10 for Attio.
