Apptivo vs Rukovoditel: Complete Comparison (2026)
An in-depth comparison of Apptivo and Rukovoditel to help you choose the right tool for your business.
Last updated: November 2026
Apptivo
6.3/10
Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.
Rukovoditel
6.1/10
Free, open-source, self-hosted PHP/MySQL app builder that small teams configure into a CRM, project tracker, helpdesk or ERP without coding.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.1/10 |
| Customization | 8/10 | 9/10 |
| Analytics | 5/10 | 6/10 |
| Integration | 5/10 | 4/10 |
| Support | 8/10 | 3/10 |
| Ease of Use | 5/10 | 4/10 |
| Security | 6/10 | 5/10 |
| Cost | 8/10 | 10/10 |
| Scalability | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $20/user/mo Lite | Contact for pricing |
| Estimated cost for 10 users | $200/mo Lite | Free Free (open source core) |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
Apptivo vs Rukovoditel cost by team size
Rukovoditel costs less at every team size we checked.
| Team size | Apptivo | Rukovoditel |
|---|---|---|
| 1 user | $20/moLite | FreeFree (open source core) |
| 5 users | $100/moLite | FreeFree (open source core) |
| 10 users | $200/moLite | FreeFree (open source core) |
| 25 users | $500/moLite | FreeFree (open source core) |
| 50 users | $1,000/moLite | FreeFree (open source core) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apptivo
- Higher Support score (8/10 vs 3/10)
- Higher Integration score (5/10 vs 4/10)
- Better fit for mid-market (6/10 vs 3/10)
Why choose Rukovoditel
- Has a free plan (Apptivo does not)
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (10/10 vs 8/10)
- Higher Customization score (9/10 vs 8/10)
Pros & Cons
Apptivo
Pros
- Entry pricing of $15 per user per month on annual billing is low for a suite that also covers projects, invoicing and help desk.
- Support is the most praised area, with 94% positive mentions on Capterra and responsive help even on entry-level plans.
- Modular apps and up to 500 custom fields per app let teams tailor the system without switching tools.
- Built-in estimates, invoicing, expenses and accounting integrations with QuickBooks and Xero suit businesses that bill for services.
- Native apps for iOS, Android and Windows, with offline use reported.
Cons
- Reviewers describe the interface as dated and navigation as cumbersome.
- There is a learning curve, and complex customizations often need developer help.
- Users report glitches and slowdowns, especially with large datasets.
- Email integration and email marketing are reported to be limited and clunky.
- There is no free-forever plan, and marketing email volume is capped per user.
Rukovoditel
Pros
- The core is free and open source, with no per-user fees.
- The Extension is a one-time 245 USD purchase that includes future updates, rather than a subscription.
- The visual designer lets you build custom entities, fields and relationships without programming.
- It is lightweight; one user reported it running quickly on under 1 GB of RAM.
Cons
- It needs considerable initial configuration and does not work as a CRM out of the box.
- The API, telephony, email marketing and Kanban require the paid Extension.
- It is self-hosted only, with no published compliance certifications or formal support plans.
- Independent review coverage is thin.
Not sold on either?
Frequently Asked Questions
Apptivo scores higher on our CRM criteria: 6.3/10 against 6.1/10 for Rukovoditel. The largest gap is in Support: 8/10 for Apptivo and 3/10 for Rukovoditel.
Rukovoditel costs less for 10 users: free on its Free (open source core) plan, against about $200/mo on its Lite plan for Apptivo, billed monthly.
Rukovoditel has a free plan; Apptivo does not list one.
Apptivo is the better fit for mid-market: we rate it 6/10 for them, against 3/10 for Rukovoditel.
