Apptivo vs Membrain Comparison
Compare Apptivo vs Membrain features, pricing, and more.
Last updated: November 2026
Apptivo
6.3/10
Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.
Membrain
6.6/10
Membrain is a Stockholm-built sales enablement CRM that lets B2B sales teams build their sales process, prospecting, pipeline, account growth and coaching into the software.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.6/10 |
| Analytics | 5/10 | 5/10 |
| Cost | 8/10 | 5/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 5/10 | 7/10 |
| Integration | 5/10 | 7/10 |
| Scalability | 5/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Support | 8/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $20/user/mo Lite | $49/user/mo Prospecting |
| Estimated cost for 10 users | $200/mo Lite | $490/mo Prospecting |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Marketing Automation | Not listed | |
Apptivo vs Membrain cost by team size
Apptivo costs less at every team size we checked.
| Team size | Apptivo | Membrain |
|---|---|---|
| 1 user | $20/moLite | $49/moProspecting |
| 5 users | $100/moLite | $245/moProspecting |
| 10 users | $200/moLite | $490/moProspecting |
| 25 users | $500/moLite | $1,225/moProspecting |
| 50 users | $1,000/moLite | $2,450/moProspecting |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apptivo
- Lower estimated cost for 10 users: $200/mo vs $490/mo
- Higher Cost score (8/10 vs 5/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for customer support teams (6/10 vs 3/10)
Why choose Membrain
- Higher Ease of Use score (7/10 vs 5/10)
- Higher Integration score (7/10 vs 5/10)
- Better fit for mid-market (8/10 vs 6/10)
- Better fit for sales teams (9/10 vs 7/10)
Pros & Cons
Apptivo
Pros
- Entry pricing of $15 per user per month on annual billing is low for a suite that also covers projects, invoicing and help desk.
- Support is the most praised area, with 94% positive mentions on Capterra and responsive help even on entry-level plans.
- Modular apps and up to 500 custom fields per app let teams tailor the system without switching tools.
- Built-in estimates, invoicing, expenses and accounting integrations with QuickBooks and Xero suit businesses that bill for services.
- Native apps for iOS, Android and Windows, with offline use reported.
Cons
- Reviewers describe the interface as dated and navigation as cumbersome.
- There is a learning curve, and complex customizations often need developer help.
- Users report glitches and slowdowns, especially with large datasets.
- Email integration and email marketing are reported to be limited and clunky.
- There is no free-forever plan, and marketing email volume is capped per user.
Membrain
Pros
- Teams can model their own sales process, qualifiers and milestones in it, which reviewers on Spotsaas and G2 single out.
- Built-in coaching and guidance, including the Elevate coaching product, OMG assessments and in-app advice, support sales methodologies such as Baseline Selling.
- Reviewers repeatedly praise fast, knowledgeable support, and one customer has stayed more than 10 years.
- Broad integration list covering Gmail, Outlook, HubSpot, Salesforce, Business Central, Fortnox, Zendesk, Slack, plus Zapier and webhooks.
- Pricing is public and modular, so teams pay only for the stages (prospecting, pipeline, account growth) they use.
Cons
- Reviewers often say reporting and dashboards are hard to customise and give limited statistics.
- Setting up custom processes and dashboards takes significant upfront time.
- Reviewers report that Outlook email integration is limited and that companies can be duplicated during data entry.
- API+ (499 USD) and Automation+ (299 USD) are costly account-wide add-ons on top of per-user fees.
- The vendor is small, with about 11 to 50 employees, and its compliance is reported as SOC 2 Type 1 only by a third-party listing.
Not sold on either?
Frequently Asked Questions
Membrain scores higher on our CRM criteria: 6.6/10 against 6.3/10 for Apptivo. The largest gap is in Cost: 8/10 for Apptivo and 5/10 for Membrain.
Apptivo costs less for 10 users: about $200/mo on its Lite plan, against about $490/mo on its Prospecting plan for Membrain, billed monthly.
No, neither Apptivo nor Membrain lists a free plan.
Apptivo is the better fit for small business: we rate it 9/10 for them, against 5/10 for Membrain.
