Apollo vs Zoho CRM Comparison

Why choose Apollo

• Lower estimated cost for 10 users: Free vs $200/mo
• Higher Ease of Use score (8/10 vs 6/10)

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Why choose Zoho CRM

• Higher Customization score (8/10 vs 6/10)
• Higher Analytics score (7/10 vs 6/10)
• Better fit for mid-market (8/10 vs 6/10)
• Better fit for customer support teams (4/10 vs 2/10)

Apollo

Pros

• Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
• The free plan has no time limit and lets a team try the full prospecting workflow.
• Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
• Admins can pool credits across the team and set per-user caps.

Cons

• Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
• Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
• Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
• API access and SSO require the top Custom plan, and every seat must be on the same plan.

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Zoho CRM

Pros

• The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
• Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
• Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
• Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.

Cons

• Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
• Reviewers report a learning curve, especially when building workflow automation.
• Advanced automation often needs developers or custom functions.
• Reviews often mention slow or limited customer support and occasional sluggish performance.
• Zia AI is only included from the Enterprise edition up.