Apollo vs Yotpo: Complete Comparison (2026)
An in-depth comparison of Apollo and Yotpo to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Yotpo
5.8/10
Yotpo is an ecommerce retention platform for online brands. It collects and displays product reviews and user-generated content, and runs loyalty and referral programs.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.8/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 6/10 |
| Support | 4/10 | 4/10 |
| Cost | 7/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | $89/mo Reviews Starter |
| Estimated cost for 10 users | Free Free | Free Reviews Free |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
Apollo vs Yotpo cost by team size
Apollo and Yotpo cost the same at every team size we checked.
| Team size | Apollo | Yotpo |
|---|---|---|
| 1 user | FreeFree | FreeReviews Free |
| 5 users | FreeFree | FreeReviews Free |
| 10 users | FreeFree | FreeReviews Free |
| 25 users | FreeFree | FreeReviews Free |
| 50 users | FreeFree | FreeReviews Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for agencies (6/10 vs 4/10)
- Better fit for small business (8/10 vs 6/10)
Why choose Yotpo
- Higher Scalability score (7/10 vs 6/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for enterprise (7/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Yotpo
Pros
- Reviews and loyalty come from one vendor, and the bundle costs less than buying each separately.
- A free reviews plan lets small Shopify stores start collecting reviews at no cost.
- Review collection supports photos, videos, coupons and automated reminders on every tier.
- Higher tiers add AI review summaries, smart sorting and retail syndication.
Cons
- Native email and SMS were retired at the end of 2025, so brands need a separate messaging vendor.
- Billing is based on orders and reviewers report price increases at renewal and non-refundable annual fees.
- Reviewers on the Shopify App Store and Capterra frequently complain about slow or unresolved support tickets.
- Premium and Enterprise prices are not published and require a sales quote.
- Cutting about 34% of staff in 2025 raises questions about the vendor's long-term stability.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 5.8/10 for Yotpo. The largest gap is in Cost: 7/10 for Apollo and 4/10 for Yotpo.
Both are free for 10 users.
Yes, both Apollo and Yotpo have a free plan.
Yotpo is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Apollo.
