Apollo vs X2CRM: Complete Comparison (2026)
An in-depth comparison of Apollo and X2CRM to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
X2CRM
5.3/10
X2CRM is an open-source-rooted, highly customizable CRM from X2Engine covering sales, marketing automation, and customer service for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.3/10 |
| Customization | 6/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 4/10 |
| Support | 4/10 | 4/10 |
| Ease of Use | 8/10 | 4/10 |
| Security | 6/10 | 5/10 |
| Cost | 7/10 | 6/10 |
| Scalability | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $65/user/mo X2CRM (all modules) |
| Estimated cost for 10 users | Free Free | $650/mo X2CRM (all modules) |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Apollo vs X2CRM cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | X2CRM |
|---|---|---|
| 1 user | FreeFree | $65/moX2CRM (all modules) |
| 5 users | FreeFree | $325/moX2CRM (all modules) |
| 10 users | FreeFree | $650/moX2CRM (all modules) |
| 25 users | FreeFree | $1,625/moX2CRM (all modules) |
| 50 users | FreeFree | $3,250/moX2CRM (all modules) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (X2CRM does not)
- Lower estimated cost for 10 users: Free vs $650/mo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Integration score (7/10 vs 4/10)
- Better fit for sales teams (9/10 vs 7/10)
Why choose X2CRM
- Higher Customization score (8/10 vs 6/10)
- Better fit for customer support teams (6/10 vs 2/10)
- Better fit for marketing teams (7/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
X2CRM
Pros
- One per-user price of $65 a month includes every module, so there are no feature-gated tiers.
- X2Studio and X2Flow allow deep customization, including custom modules and drag-and-drop workflows.
- Marketing automation is built in, with drip campaigns, landing pages, and web visitor tracking.
- Support case management and DocSign e-signature are included alongside sales tools.
- Open-source roots and past on-premise or private cloud options give control over hosting.
Cons
- Reviewers describe customer support as slow and limited.
- Third-party integrations are fewer than on major CRMs.
- There is a steep learning curve for teams new to CRM.
- A mandatory implementation fee is charged, and the amount is not published.
- Very few public user reviews and a small community limit peer help.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 5.3/10 for X2CRM. The largest gap is in Ease of Use: 8/10 for Apollo and 4/10 for X2CRM.
Apollo costs less for 10 users: free on its Free plan, against about $650/mo on its X2CRM (all modules) plan for X2CRM, billed monthly.
Apollo has a free plan; X2CRM does not list one.
X2CRM is the better fit for customer support teams: we rate it 6/10 for them, against 2/10 for Apollo.
